The Broadcast Solution Architect partners with Branch Sales Teams in various ways in a pre-sale technical role, providing technical consultancy and specialized support to augment the sales effort, giving demonstrations and technical presentations for customers, partners and prospects showcasing audio-visual solutions, explaining features/benefits to customers, and architecting solutions to meet specific customer needs. Direct customer interaction throughout the sales lifecycle may be required, communicating with all levels of staff and customers, ranging from project managers to corporate executives. This role leads development of Practice offers in response to, and anticipation of, market demand. In addition to technological aptitude, the Broadcast Solution Architect must have the ability to learn quickly and stay current with emerging technologies.