Brewery Representative Karbach Brewing Company
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About The Position
Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do? The Brewery Sales Representative is the key connection point between Karbach Brewing Co. and our retailers and consumers. This position is predominantly field sales based and focused around building key relationships with our most valuable retailers and consumers alike. The BSR will report directly to the Area Sales Manager and be responsible for carrying out sales and marketing strategy. Their performance will be measured by KPIs that include measurements of activity and market effectiveness. In this role, you will develop and maintain thorough knowledge of Karbach Brewing Company's products, pricing, and commercial strategy. You will be responsible for building and maintaining key “focus accounts” where you will spend the majority of your time planning and executing in market. You will also be responsible for increasing distribution and volume across the key on-premise and key off-premise accounts. Implementing sales strategy and targets using aligned brand priorities with wholesalers while assisting in achieving expected results will be crucial. You will utilize selling and data tools to build comprehensive selling stories for retail accounts and execute events and promotional activities, which may include evenings and weekends. Additionally, you will review target account analysis and reports to ensure brands are performing at the top of class levels for all assigned accounts. You will need to have a good understanding of beer quality measures and communicate any discrepancies. Improving velocity in accounts by building displays, driving distribution, resetting coolers, displaying POS items, educating retail employees, hand selling, sampling, securing features, and developing promotional programs will be part of your responsibilities. You will also add value to all key accounts by offering creative, impactful support and by keeping the accounts informed about all upcoming brand launches or programs. Finally, you will utilize and record daily tasks and activities within the company CRM tool (KARMA) and review pricing to bring forward any competitive disadvantages or profit opportunities present in the market.
