Brand & Web Design

Freed•San Francisco, CA

2d•Hybrid

About The Position

As Freed’s Brand & Web Designer, you’ll own how our brand shows up across digital surfaces — especially the web. This is a hybrid role for a strong brand designer who is also deeply comfortable building and maintaining sites in Webflow and collaborating closely with engineers and technical vendors. You’ll be responsible for designing and building high-quality, on-brand web experiences, while also contributing to a wide range of brand and marketing assets across channels. You’ll act as the creative owner of our Webflow instance, help solve technical design challenges, and ensure our brand system scales cleanly across marketing, product-adjacent surfaces, and future tools. You’ll report directly to the Creative Director within the Marketing org and work closely with marketing, product design, engineering, and external partners. This role is ideal for someone who loves brand design and enjoys getting into the technical weeds.

Requirements

7–10 years of experience as a designer, with significant ownership over web design and execution for SaaS or tech-forward companies.
Deep proficiency in Webflow — including CMS, components, responsive behavior, and HTML/CSS skills.
Strong command of Figma and Adobe Creative Suite.
Strong Interest in AI-powered creative production workflows.
A portfolio that shows both strong brand sensibility and real, shipped digital work.
Ability to independently manage projects from concept through execution in a fast-moving startup environment.
Strong taste, high attention to detail, and a bias toward shipping.

Nice To Haves

Experience in SaaS B2C and B2B marketing design.
Experience in AI-powered creative tools and an ethical approach to their use.
Experience maintaining token-based or layered design systems in Figma.
Webflow University Certification

Responsibilities

Own Freed’s Webflow site end-to-end: design, build, maintain, and evolve it as the brand and product grow.
Translate brand strategy into scalable web systems, components, and templates that balance craft, speed, and flexibility.
Troubleshoot and solve technical or implementation challenges related to Webflow, CMS structures, performance, SEO/AEO, and integrations.
Collaborate closely with Engineering and Product to ensure alignment between marketing surfaces and product experiences.
Design a wide range of brand and marketing assets across digital channels (campaigns, product launches, lifecycle, social, presentations, light motion, etc.).
Partner with Growth and Marketing to ship fast, experiment, and iterate based on performance and feedback.
Help refine, document, and uphold brand guidelines across both visual design and digital execution.
Explore and apply emerging tools (including AI-assisted workflows) to improve creative velocity and quality.