Brand Visual Identity Specialist
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About The Position
This role is categorized as HYBRID. This means the successful candidate is expected to report to Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits. In partnership with Global Marketing, Advertising, and Communications, the Brand Visual Identity Specialist leads creative review across our advertising, communications and brand experience channels. Using existing guidelines and brand tools to drive global brand consistency across customer internal and external brand touchpoints. Beyond managing the family of existing brand guidelines (cross-channel, dealer, digital, environmental), as part of brand growth, Cadillac often defines new visual systems for campaigns, new partnerships, etc. and must strategically evolve guidelines or develop new strategic creative tools. In partnership with Cadillac global partners and stakeholders, the Visual Identity Lead develops new visual strategy and graphic guidelines related to brand distinctive assets and creative elements. Support brand rollout, education and advocacy across internal teams and agency partners. Candidate should have graphic design or art direction experience with a proven ability to give detailed creative feedback across creative channels. They also support Center of Expertise (COE) with existing relationships including Forza and Epic and explore new opportunities in collaboration with GM Design.
