ELEMIS: Brand & Trade Marketing Manager

L'Occitane En Provence•New York, NY

1d•Onsite

About The Position

ELEMIS is seeking a dynamic, strategic and highly organized Brand & Trade Marketing Manager to drive the execution and amplification of brand initiatives across our North America market. This role serves as the connective tissue between Global Marketing and Retail Partners, sitting on the U.S. Channel Marketing team, ensuring that all brand storytelling, campaign execution, and go-to-market activations are consistent, data-informed and locally competitive. The ideal candidate is both a creative storyteller and a commercial thinker—blending brand-building vision with retail executional excellence. You thrive in a fast-paced, cross-functional environment, translating global brand strategies into regionally resonant programs that drive awareness, conversion and loyalty across all channels. This role reports to the Director of Channel Marketing.

Requirements

Located in NYC Metro Area with ability to go into office up to 4 times week.
4-5 years of experience in brand marketing, trade marketing, or retail/channel marketing, preferably in beauty, skincare, or premium CPG.
Strong understanding of omnichannel marketing—including retail, digital, and experiential channels.
Excellent project management skills with the ability to manage multiple stakeholders and competing priorities.
Analytical mindset with comfort in using data to drive decisions.
Strong aesthetic sensibility and understanding of premium/luxury brand standards.
Exceptional written and verbal communication skills; confident presenting cross-functionally.
Passion for the beauty and wellness industry and a deep understanding of retail partner ecosystems.

Responsibilities

Act as the primary liaison between Global and North America teams, representing the regional voice while maintaining global brand integrity.
Localize global toolkits and launch strategies into tailored executions across key retail partners including Sephora, Ulta, Nordstrom, Macy’s and QVC.
Own the North America retail marketing calendar, ensuring alignment across launches, campaigns and key seasonal priorities.
Support the Director of Retail Marketing on annual planning, budgeting, and retailer-specific strategies to optimize marketing investment by channel.
Champion core product franchises and innovation launches, collaborating with Global Marketing to shape positioning and drive growth in the North America market.
Lead creative development for regional campaigns, ensuring alignment with global standards while tailoring local market needs.
Oversee retailer PDP content, driving best-in-class copy, imagery and brand consistency across platforms.
Collaborate cross-functionally with PR, Social, Influencer and Digital teams to amplify storytelling and ensure cohesive retail campaigns.
Manage execution of brand events and activations with Global and regional teams, including press moments, retailer partnerships and experiential trade events.
Oversee retail marketing activations—including promotions, sampling, exclusives, and in-store events—to drive visibility and incremental sales.
Lead go-to-market campaigns from creative briefing through execution across e-commerce, retail and experiential channels.
Develop trade assets and retail storytelling with Creative, VM and Education teams to ensure a premium, cohesive brand experience.
Partner with Sales, Operations, and Retailers to ensure launch readiness, manage deliverables and analyze post-launch performance.
Own retail sampling strategy and campaign reporting, delivering actionable insights to optimize ROI and sell-through.
Analyze campaign performance, market trends and consumer insights to guide marketing strategy and innovation.
Conduct competitive and landscape audits to uncover whitespace and growth opportunities.
Maintain dashboards and reports tracking sell-in/sell-out, KPIs and campaign results.
Share insights and recommendations with leadership to inform future planning and optimization.