Brand Strategy Summer Internship (Summer 2026)

Liberty Mutual Insurance•Boston, MA

About The Position

We're seeking a motivated Brand Strategy Summer Intern to join our dynamic team in Boston for an 11-week internship. This role offers hands-on exposure to brand management, reputation analysis, talent marketing strategy and sponsorship strategy.

Requirements

You are able to commit to a full-time internship over the course of 11 weeks.
You have 0-2 years of professional experience.
You must be authorized to work in the United States without employer sponsorship now or in the future. We will not sponsor employment visas. Candidates who will require future sponsorship, including candidates on CPT/OPT/STEM OPT who will require future sponsorship, are not eligible to apply.
You are an undergraduate working towards a Bachelor's degree in Marketing, Analytics, Business Administration, or equivalent major with a minimum 3.0 cumulative GPA.
You demonstrate interest in brand strategy, marketing, and consumer insights
You have strong analytical and research skills.
You are proactive, detail-oriented, collaborative, and possess a positive mindset.
You can manage multiple projects simultaneously.
You possess strong interpersonal, communication, organizational, and

Responsibilities

Conduct competitive deep dive analyses with strengths, risks and opportunity summaries
Assist with analysis and reporting
Help build key messaging to expand audience profiles as a robust toolkit
Support the creation of broad active vs. passive job seeker personas or function-specific personas
Contribute to measurement dashboard development
Assist with planning and logistics for events and activations tied to the sponsorship
Attend weekly 30-minute team meetings
Support program ad development based on volume needs
Conduct social content reviews to build brand management skills
Support brand management requests leadership skills.
You have a working knowledge of Microsoft Word and Excel.