Brand Strategy Senior Manager

FanDuel • New York, NY

96d • $127,000 - $159,000

About The Position

The role of the Sr. Manager, Brand Strategy - will play a key role in shaping the future of the FanDuel Sportsbook brand. You’ll be responsible for working closely with key internal and agency stakeholders to lead high-impact brand initiatives. You’ll work across all major sport seasons and serve as the connective tissue across brand events, omni-channel campaigns, influencer-led moments, and internal creative development, acting as both a strategic thinker and a strong executor. The ideal candidate will have experience working on brands in competitive markets, managing external agencies, and using data and insights to do long term brand planning. Reporting into the Brand Strategy function, this is an impactful role that will help deliver the long-term strategic direction of our marketing in our ambition to become America’s next iconic sports & gaming brand.

Requirements

• 6+ years of experience in brand strategy and/or brand management either with an agency or in-house at a national brand.
• Sports betting experience not mandatory but deep sports knowledge and fandom is a must.
• Experience working on both new and existing brands in competitive markets.
• Demonstrated experience turning data into strategic insights.
• Experience delivering presentations that showcase effective storytelling.
• Experience managing external partnerships, talent, or influencer campaigns.
• Demonstrated experience managing cross-functional marketing teams.
• Passion for creating customer-first campaigns and experiences.
• Highly organized, self-starter mentality with strong interpersonal communication skills.
• Experience applying traditional brand building skills in a growth & performance-oriented digital business.
• Ability to work with a wider variety of stakeholders to understand problems and help solve them with action.
• Enjoys the pace of a growing business, can work fast when required but is also able to step back and work strategically.
• Comfortable navigating ambiguity and taking initiative.
• High quality interpersonal and presentation skills – people enjoy working with you, and you inspire with your passion for the brand.

Responsibilities

• Understands our main marketing objectives and helps shape approach alongside other teams to go after key moments that matter in our marketing plans specifically focused on our casino led customer.
• Manages external agencies, to ensure creative/campaigns are aligned to our brand identity.
• Leads the planning and flawless execution of tentpole campaigns.
• Co-ordinates key deliverables across teams so everyone knows what they are responsible for and when they must be deliverable by.
• Produces high quality creative briefs & signs off on creative execution across X-sell, omnichannel, and talent initiatives.
• Clearly defines KPIs ahead of key projects to inform the strategy.
• Delivers compelling, data-driven learnings with actionable recommendations to optimize future projects.
• Ensures effective communication of plans – especially when leading cross-functional planning and across key areas of responsibility.
• Be a customer advocate in all marketing campaigns, ensuring that the brand and our consumers are at the heart of our created communications.

Benefits

• Array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off (PTO & sick leave).
• Annual bonus and long-term incentive opportunities (based on performance).
• 401k with up to a 5% match.
• Commuter benefits.
• Pet insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree