Brand Strategy Lead - CV/R

Novo Nordisk

393d

About The Position

The Brand Strategy Lead is a key role within the Commercial Marketing department at Novo Nordisk, responsible for developing brand-level objectives and strategic priorities. This position focuses on driving brand growth, market share, and profitability while ensuring alignment with therapy area objectives. The role requires collaboration with cross-functional teams to create a unified brand voice and effective marketing strategies that resonate with customers.

Requirements

• Bachelor's degree required; Master's degree preferred.
• 12+ years of experience in sales and brand management/marketing within the pharmaceutical industry.
• Proven knowledge of the pharmaceutical industry, including medical, regulatory, and clinical processes.
• Experience leading brand strategy development and driving impactful customer experiences.
• Strong strategic thinking and analytical skills to translate insights into actionable strategies.
• Excellent communication and stakeholder management skills.

Nice To Haves

• Experience with management of outside agencies.
• Proven track record of innovative market tactics and high impact results.

Responsibilities

• Define overarching brand objectives and consumer activation strategies.
• Develop brand persona, messaging, and concepts to drive market share and revenue growth.
• Conduct market research to identify trends and inform marketing strategies.
• Develop a unified brand voice and ensure consistency across all marketing channels.
• Execute marketing plans to drive brand awareness and product adoption.
• Analyze brand performance and provide insights for strategy optimization.
• Manage the brand-level marketing budget and resource allocation.

Benefits

• Competitive salary
• Comprehensive health insurance
• 401k retirement plan
• Paid time off and holidays
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree