Brand Specialist

Easton Select Group•West Bridgewater, MA

8d•Hybrid

About The Position

The Brand Specialist leads the implementation of the M&A service brand strategy, ensuring smooth integration of acquired brands and consistent representation across all touchpoints. This role focuses on strengthening brand presence through strategic collaborations, digital alignment, and community engagement. Working closely with marketing, digital, and operations teams, the Brand Specialist drives initiatives that position the brand effectively in the marketplace.

Requirements

Bachelor’s degree in marketing, Communications, Business, or related field
5+ years of experience in brand or integrated marketing
Experience with brand integration and M&A transitions
Strong knowledge of brand strategy, positioning, and content development
Proven collaboration with executive and cross-functional teams
Experience implementing brand standards across digital and physical channels
Background in partnerships, industry associations, and influencer marketing
Familiarity with reputation management and online reviews
Experience supporting operational branding (vehicles, retail, signage)
Strong project management and communication skills
Ability to manage multiple initiatives and meet deadlines
Willingness to travel occasionally

Responsibilities

Integrate service brands from new acquisitions.
Transition existing brands to the new service brand.
Implement the brand playbook.
Collaborate with the CMO to define content strategy for brand positioning.
Create targeted content for homeowners, homebuilders, commercial clients, and other key audiences.
Develop brand positioning campaigns in partnership with SMG.
Collaborate with the Digital Marketing Specialist to ensure the new service brand is consistently implemented across the platform.
Identify relevant industry forums, builder trend communities, and trade publications.
Ideate and propose collaboration opportunities.
Coordinate with internal teams to implement these partnerships and initiatives.
Engage ESG in relevant industry events.
Build partnerships with high-authority realtors and homebuilder associations.
Coordinate Lunch & Learn sessions to educate and engage stakeholders.
Identify and collaborate with selective influencers.
Launch community engagement programs to strengthen brand presence.
Design campaigns to increase Google reviews and enhance online reputation.
Work with operations to implement branding on vehicles (including mobile retail) and retail stores.