Brand & Social Marketing Manager

Everyday Dose - The Mushroom Latte™ • Austin, TX

389d • $90,000 - $120,000

About The Position

The Brand & Social Marketing Manager will play a crucial role in merging strategic brand management with hands-on social media expertise. This position is responsible for ensuring long-term brand consistency while driving short-term success across various social media platforms. The role involves collaboration with the Creative Director and oversight of the social media and community management teams to develop and implement cohesive marketing strategies that align with the company's goals.

Requirements

• Ability to see the big picture and align social and brand initiatives with company goals.
• In-depth knowledge of social media platforms, algorithms, and content optimization.
• Ability to work effectively with the Creative Director, Social Media Manager, and Community Manager.
• Comfort with analytics tools to track both social performance and brand metrics.
• Organizational skills to manage multiple campaigns across platforms and teams.

Responsibilities

• Collaborate with the Creative Director to maintain the brand's identity, voice, and tone across all channels.
• Develop and implement a cohesive marketing strategy that aligns with overall company goals.
• Ensure brand messaging is consistent across all touchpoints, including social media, partnerships, and community initiatives.
• Develop platform-specific strategies for social growth, engagement, and conversion on platforms like Instagram, Facebook, and TikTok.
• Guide the Social Media Manager in content creation and posting schedules, ensuring alignment with campaigns and brand identity.
• Monitor trends and leverage new features on social platforms to maximize engagement and reach.
• Provide guidance to the community manager on fostering a strong brand identity and cultivating an engaged, loyal community.
• Lead end-to-end marketing campaigns, from ideation to execution, ensuring they resonate with target audiences.
• Collaborate with the Creative Director to develop compelling creative assets.
• Integrate social strategies into broader brand campaigns, ensuring they contribute to marketing goals such as awareness, traffic, and sales.
• Track and analyze key performance indicators (KPIs) across both brand metrics and social metrics.
• Use insights to optimize both long-term strategies and short-term social media tactics.
• Provide regular performance reports to stakeholders.
• Partner with the Community Manager to ensure the Facebook group aligns with brand values and serves as an extension of the brand identity.
• Oversee strategies to engage and grow the community through campaigns, events, or content.

Benefits

• Competitive salary with performance-based bonuses
• Comprehensive health & dental insurance
• Wellness and professional development stipend
• Remote or hybrid work flexibility
• A chance to shape the social voice of a high-growth, innovative brand

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree