Brand & Service Design Lead

Abbott

106d • $127,300 - $254,700

About The Position

Join us at Abbott Diabetes Care (ADC) in our mission to help individuals with diabetes lead active, fulfilling lives. We’re focused on helping people manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. As the Brand & Service Design Lead, you will shape how our brand is experienced across every touchpoint, from digital platforms to service interactions. You’ll evolve our visual and verbal identity, build scalable design systems, and lead a team of designers to deliver cohesive, human-centered brand and service experiences. This is a strategic and hands-on leadership role, ideal for someone who thrives at the intersection of brand, product, and service design in a mission-driven environment. This role is remote, with regular travel to Alameda, CA for team collaboration, workshops, and leadership alignment.

Requirements

• Bachelor’s or Master’s degree in Graphic Design, Visual Communication, or a related field.
• Minimum of 10 years of relevant work experience, with at least 5 years in a brand design leadership role.

Nice To Haves

• Portfolio demonstrating strong visual thinking, bold creative ideas brought to life across formats and channels, and business impact.
• Experience leading designers and developing creative talent.
• Fluency in tools like Figma, Adobe Creative Suite.
• Taste and a sharp creative point of view.
• Strong communication and storytelling skills to influence across levels and disciplines.
• Experience with software design for brand, service, and product experience.
• Ability to synthesize insights from patients, providers, and internal teams to inform design decisions.
• Business acumen and strategic thinking to align design with organizational goals and market dynamics.
• Demonstrated experience shaping ways of working with in-house cross functional teams, fostering strong collaboration and alignment.
• Experience in the healthcare and health technology space is a strong plus.

Responsibilities

• Lead high-impact projects from concept to execution, ensuring design excellence across brand and service experiences.
• Manage and grow a multidisciplinary team of brand, service, and content designers, fostering a culture of creativity, collaboration, and continuous learning.
• Evolve our brand system to be more expressive, flexible, and scalable, while keeping it cohesive across all channels.
• Collaborate with designers, cross-functional partners, and vendors to provide design direction and ensure brand alignment and cohesion.
• Build smart systems, including guidelines, libraries, and workflows to enable scalable, high-quality brand execution.
• Partner with marketing, product, and customer service to create experiences that align with our strategy and connect with people.
• Continuously raise the bar for execution, sweat the details, and innovate brand expression as marketing and customer service evolve.

Benefits

• Career development with an international company.
• Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit.
• Recognized as a great place to work in dozens of countries worldwide.
• Named one of the most admired companies in the world by Fortune.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees