Brand Research Sr Data Analyst
Citizens Bank•Columbus, OH
424d
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About The Position
The Senior Data Analyst will play a crucial role in the Marketing Analytics team at Citizens, focusing on analyzing brand survey data to measure brand health, perception, and awareness. This position involves applying statistical significance testing and translating complex data into compelling narratives that inform strategic decisions. The analyst will collaborate with various teams to ensure data-driven insights elevate brand strategies and significantly influence business outcomes.
