About the position
This role is critical in building relationships with customers and retailers across FOCUS markets. The Brand Representative will drive awareness, availability, and growth through activity-based execution. The representative will work independently or with our current and future retailers and distributor partners, earning trust and a share of mind. This position reports to the Senior Region Manager and/or VP of Sales.
Responsibilities
- Engage and foster relationships with current retailers in a defined territory
- Work daily to grow current account universe with both On and Off-premise accounts
- Align with the Manager on weekly, monthly, and Quarterly execution objectives to grow Loverboy
- Call on retail accounts, build displays, and conduct special events and on and off-premise samplings and engagements
- Strict adherence to Loverboy brand standards – communicating to all business partners in the territory
- Engage and motivate distributor sales personnel to deliver against the key sales targets
- Drive execution of programming with retailers and distributors
- Schedule, attend, and conduct regular sampling and special events throughout the territory
- Celebrate success with partners, distributors, and retailers
- Embody the Loverboy Culture
Requirements
- Persuasive selling, negotiation, problem-solving, and planning skills
- Proven track record in influencing external and internal partners
- Self-starter that exhibits independence, resiliency, and tenacity
- Comfortable working in an early-stage company with the ability to work autonomously
- Ability to identify and analyze opportunities quickly that transfer to executable objectives
- Thrives in ambiguity, navigating a rapidly growing and changing environment
- Resourceful in planning, along with strong organizational and project management skills
- Excellent interpersonal, written/oral communication, and presentation skills
- Complete competence with G-Suite and Microsoft Office
- Must reside in and know the defined territory
Nice-to-haves
- 1-2 years demonstrated sales experience, particularly in the beverage alcohol industry
- Internal Drive and Enthusiasm
- Experience selling directly to beer wholesalers (non-alcoholic sales qualify if sold through beer distributor networks)
Benefits
- Unlimited vacation days
- Work-from-home flexibility
- Opportunity to earn equity in the company
