Brand Program Specialist

Border States • Fargo, ND

1d

About The Position

Brand Program Specialist oversees the design and execution of branch environments and customer experiences across nationwide branch locations. Developing a strategy around the “flagship” branch locations, customer events and executive engagement with enterprise launches. Ensures brand consistency through design, signage, layouts, and customer touchpoints while managing vendors, budgets, and project timelines. Plans and executes customer events that drive engagement and sales, and partners with sales and operations teams to enhance the customer journey. This position uses customer insights and performance metrics to continuously improve branch experiences and event effectiveness.

Requirements

• Bachelor’s degree in Marketing, Event Management, Interior Design, or related field
• 2+ years of experience in experiential marketing, event coordination, retail/branch experience design, or related role
• Proven track record of managing multiple projects simultaneously across different locations
• Strong vendor and contractor management experience
• Excellent project management and organizational skills with keen attention to detail
• Creative problem-solver with strong design sensibility
• Proficiency in design software (Adobe Creative Suite) and project management tools
• Strong written and verbal communication skills

Nice To Haves

• Experience in B2B marketing or working within multi-location organizations
• Knowledge of signage and environmental design principles
• Design tools and capabilities in Adobe Creative Suite
• Event planning certification (CMP, CSEP, or similar)
• Budget management experience
• Familiarity with customer experience metrics and measurement

Responsibilities

• Partners with sales and operations to support the customer journey and sales process.
• Works with Vendor Marketing & Vendor relations to identify financial and promotional opportunities in each of our branch locations for improved sales layouts/planograms for products.
• Builds out a “flagship” branch experiences
• Develops and implements cohesive brand experiences appropriate to branch level - across all branch locations.
• Ensures alignment with corporate brand standards and strategies.
• Designs and oversees interior solutions, including interior upgrades not limited to painting, experience signage, layouts, and customer touchpoints
• Oversees project timelines, budgets, documentation, and stakeholder communication (branch managers)
• Manages vendors and contractors to deliver functional, on-brand branch environments.
• Conducts branch audits to ensure brand consistency and identifies improvement opportunities.
• Work with Fleet and Fulfillment to ensure the brand is structured and built in the enterprise solution.
• Creates and maintains brand experience guidelines and toolkits.
• Plans and executes customer events nationwide, including local events/tradeshows and product launches
• Manages event logistics, vendors, promotional materials, and on-site execution.
• Support all enterprise launches with branch specific support of communications and tools
• Develops event strategies that drive engagement, relationships, and sales.
• Tracks event performance metrics and ROI to optimize programming.
• Implements strategies to enhance the end-to-end customer experience.
• Gathers and applies customer insights to improve branch design and experiences.
• Conducts regular branch audits to ensure brand consistency and identify enhancement opportunities.
• Tracks event performance metrics and ROI to inform future programming.
• Stays current on industry trends and best practices in B2B customer experience and experiential marketing.
• Maintains detailed project documentation and archival records.
• Other duties as assigned by supervisor or other designate.

Benefits

• Health, Dental and Vision Benefits
• Accident, Critical Illness, Hospital Indemnity
• FSA & HSA
• Employee Stock Ownership Plan (ESOP)
• Disability Benefits
• 401(k) Retirement Plan
• Life Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Volunteer Time
• Personal Leave time and more!
• bonuses to their employee-owners upon the achievement of branch and company goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees