Brand & Product Marketing Manager

Prismatik • Irvine, CA

92d • $82,000 - $110,000

About The Position

The position involves executing brand and product marketing strategies that include market research and analyses, preparing marketing materials, and evaluating marketing budgets for assigned products, product categories, or business entities. The role is focused on driving revenue, profitability, and business growth as measured by active, new and restart users, share of wallet, and lifetime value objectives. The individual will partner with cross-functional teams to execute approved plans/projects and align contributors around these plans to facilitate success. Responsibilities also include assisting with executive presentations, providing monthly business reports, and managing marketing campaigns across various channels.

Requirements

• Bachelor’s degree in Marketing or related field required.
• Minimum three (3) years of related experience.
• Previous management level experience preferred.
• Prior science/technical, medical device, healthcare/dental background preferred.

Responsibilities

• Executes brand and product marketing strategies involving market research and analyses.
• Prepares marketing materials and evaluates marketing budgets for assigned products.
• Drives revenue, profitability, and business growth as measured by active, new and restart users.
• Partners with cross-functional teams to execute approved plans/projects.
• Aligns cross-functional teams around approved plans/projects.
• Assists with Executive Stand-up Meeting presentation and follow-up.
• Provides monthly business report covering performance versus forecast.
• Assists in the development and implementation of brand marketing plans.
• Launches and manages campaigns across various channels.
• Maintains brand messaging and claims document.
• Increases marketing communication effectiveness and minimizes acquisition costs.
• Develops customer-facing content and digital journeys.
• Executes activity plans to drive awareness, engagement, and purchases.
• Functions as a subject matter expert on products and services.
• Manages product roadmap and assists in development of stage gate proposals.
• Assists in the development and launch of new products.
• Sustains the development of existing products.
• Works closely with product development teams to ensure alignment with brand values.
• Manages and prioritizes incoming product concepts and initiatives.
• Prepares monthly/quarterly and annual forecast models.
• Oversees planning and execution of brand events.
• Coordinates logistics and manages event details.
• Conducts competitive product analysis and market research.
• Applies consumer insights to develop brand strategies.
• Gathers and analyzes consumer feedback.
• Tracks competitor activities and market trends.
• Monitors and tracks marketing expenses.
• Tracks and reports on projected and realized ROI.
• Supports quarterly and annual forecasting exercises.
• Prepares reports on brand performance metrics.
• Analyzes data to provide insights and recommendations.
• Performs strategic reviews related to brand strategy and product development.
• Performs other related duties as required.

What This Job Offers

• Job Type: Full-time
• Education Level: Bachelor's degree