As a Brand Partner Specialist - Territory your mission is to collaborate with IBM business partners and IBM Clients to sell IBM Technology and Platform solutions into your territory of client accounts. You must be an expert and advocate for your IBM platform's technology and its associated offerings. You deeply understand and advocate IBM's Partner Plus program, aligning the right IBM technical, co-marketing, go-to-market tools and resources to drive demand generation, opportunity progression, and/or solution co-creation between IBM Business Partners engaging clients within your territory. You coordinate across IBM teams (e.g., sales, technical, product, marketing, etc.) and IBM business partners to drive territory planning, demand generation, progression (through technical expertise), and closure by solving our client's business problems.