Brand Mgr, Integrated Marketing Communications (3811)

Kentucky Fried Chicken • Plano, TX

296d

About The Position

The Brand Mgr. of Integrated Marketing Communications will be responsible for developing and implementing breakthrough Go To Market (GTM) plans and Marketing Campaigns that deliver sales overnight and brand overtime, with the goals of increasing customer penetration and brand index KPIs. You understand the art and science of what it takes to break through the clutter and connect with consumers and youth culture. You are passionate about creating emotional connections with consumers through bold ideas delivered in innovative ways. You masterfully inspire internal and external agency teams to create bold, industry-leading work while ensuring a cohesive narrative across the brand and a laser focus on delivering results. You are a curious, consumer focused, culture-obsessed, creative problem solver who leads with heart, courage, with a laser focused orientation for results. From brief development to postmortems, and everything in between, you will take full ownership and lead end-to-end planning and execution of integrated (Paid, Owned, Earned) marketing campaigns that elevate the quality, relevance, creativity, and authenticity of KFC's brand across all consumer touchpoints.

Requirements

• Bachelor's degree (or applicable experience) required.
• 8+ years of consumer marketing experience in a fast-paced, high-pressure industry, preferably within the restaurant or retail industries, global brand(s), and/or top-tier agencies.
• Equally creative and analytical leader with the ability to move with agility and motivate internal and external agency teams to problem solve and drive towards results.
• Exceptional budget and timeline management, and positive track record of developing breakthrough work while leading through change.
• Deeply familiar with brand strategy design, brief development, multi-channel and multi-agency campaign execution, social platforms, e-commerce, influencer and creator strategies, earned media, retail marketing, community and audience building and have executed these at scale, driving business results and brand equity along the way.
• Significant experience in agency management and campaign production for paid and organic media, including TV, ONLV, radio, social, print, OOH, digital, influencers, and brand activations.

Responsibilities

• Apply advanced knowledge of integrated marketing principles to tell compelling brand stories that captivate the target audience.
• Be the architect of the consumer journey and linkage of all touchpoints to message and moment, and lead GTM process across all internal stakeholders and agency partners.
• Begin strategy with big ambition, own and author agency briefs to ensure commercial goals are met and agency teams are inspired to meet sales and brand objectives.
• Distill insights and opportunities into inspiring and clear strategic jumping off points for creative and media teams.
• Define the project plan, campaign KPIs and objectives, core narrative, estimated budgets, agency partners, and execute the plan with cross-functional alignment to ensure all objectives are met.
• Manage the plan: timelines, resources, budgets, define roles & responsibilities among teams, problem solve, communicate campaign progress, define measurement plan, gather and share learnings postmortem.
• Manage campaign planning and execution end to end, serving as the maestro orchestrating all components (TVC, PR/Comms, Paid Media, Experiential, Social, Creators/Influencers, Digital, POP, etc.) of the overall campaign.
• Manage the day-to-day relationships with and the work of the IAT (integrated agency team).
• Create an environment for campaign effectiveness. Move others toward the next best action, with or without authority, by communicating expertise and compelling rationale, identifying key decision makers, cultivating trusted, strategic working relationships.
• Continuously optimize the creative process, ensuring campaign delivery excellence, and fostering collaboration across the Integrated Agency Team (IAT), internal and external stakeholders.
• Be a culture vulture: know the industry trends, consumer behavior shifts, and emerging platforms and technologies to identify new opportunities for brand growth and innovation.

What This Job Offers

• Industry: Food Services and Drinking Places
• Education Level: Bachelor's degree