Brand Marketing Manager

ITW • Glenview, IL

411d

About The Position

The Brand Marketing Manager at ITW plays a crucial role in strategically planning, leading, and executing integrated marketing communications that drive business results across ITW brands. This position is responsible for creating scalable and strategic brand initiatives targeting end users and leveraging channel partners, collaborating with Product Management, Sales, and external agencies to deliver a unified brand voice that motivates targeted end users to act.

Requirements

• Bachelor's degree in business, marketing, or a comparable discipline; MBA is a plus.
• 7+ years of progressive brand and digital marketing experience; client-side and durable goods experience preferred.
• Previous people management experience required.
• Strong understanding of web technologies and concepts, including SEO/SEM, optimization tools, Google Analytics, and AdWords.
• Retail merchandising and E-commerce experience is a plus.
• Strong leadership and influencing skills; ability to drive change.
• Strong project management skills and results orientation.
• Team-oriented, collaborative, diplomatic, and flexible.
• Comfortable interacting with all levels within the organization.
• Ability to present complicated material concisely and effectively.
• Excellent written and oral communication skills.

Nice To Haves

• Experience in retail merchandising and E-commerce.

Responsibilities

• Conceptualize, develop, and implement strategies in support of major division initiatives.
• Motivate and develop team members while collaborating with cross-functional teams and external agencies.
• Partner with merchandising teams to support significant product launches.
• Execute promotional campaign plans, integrating across digital and physical marketing channels.
• Deliver thoughtful briefs and plans that inspire agency partners.
• Analyze performance and learnings from initiatives to influence future strategies.

Benefits

• Competitive salary
• Comprehensive benefits package
• Path for advancement
• Support for personal and professional growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees