Brand Marketing Manager

Marucci Sports • Garfield Township, MI

261d

About The Position

The Brand Marketing Manager for Off-Road Suspension will enhance brand awareness and market presence for the BDS, JKS, Zone, Baja Kits, and Crawltek brands. This role involves leading a team of marketing professionals to create and implement integrated marketing strategies and campaigns that effectively connect with our target audience.

Requirements

• Bachelor's degree in Marketing or related business field experience.
• 4+ years' experience in marketing communications, consulting, advertising and strategy.
• Understanding of digital marketing experiences and how to maximize the various platforms.
• Project management experience.
• Knowledge of competitive landscape.
• Knowledge of market research and practices.
• Experience collecting and analyzing data.

Nice To Haves

• Master's degree or MBA preferred.

Responsibilities

• Develops the marketing strategy in line with Fox's objectives, sales targets and profitability expectations.
• Overall responsibility for all brand management across all platforms and media.
• Responsible for promotional activities and trade shows, overseeing developers, advertisers, and production managers, to market products and services.
• Analyzes trends and keeps current on activity of competitors.
• Establishes project / campaign KPI's with appropriate tracking and reporting, measuring effectiveness of marketing tools.
• Co-ordinates marketing and promotional campaigns with Sales management.
• Responsible for project and campaign marketing budgets and periodic reporting.
• Oversees creation and publication of all marketing material in line with marketing plans.
• Manages lead generation campaigns to improve results.
• Works closely with design agencies to assist with new product launches.
• Launches and oversees large scope projects with cross-functional departments and large teams.
• Maintains effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzes potential strategic partner(s) relationships for company marketing and business-to-business opportunities.
• Provides leadership to marketing team.

Benefits

• Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts.
• Disability and Life Insurance benefit programs.
• 401k plan with employer matching.
• Employee discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree