Brand Marketing Manager (Korean Bilingual)

SBT Global•Irvine, CA

2d•$90,000 - $110,000•Onsite

About The Position

We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels. This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.

Requirements

Bachelor’s degree in Marketing, Business, or related field
5+ years of brand marketing experience in Beauty, Skincare, or CPG required
Experience working with national retailers strongly preferred
Strong understanding of retail marketing and trade promotion
Proven experience managing product launches
Analytical mindset with strong Excel / data interpretation skills
Strong leadership and communication skills
Korean Bilingual required

Nice To Haves

Experience in K-Beauty or international brand expansion
Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
Experience managing multi-brand portfolio
Understanding of sell-in vs. sell-through dynamics

Responsibilities

Brand Strategy & Growth Planning Develop annual brand marketing strategy and growth roadmap
Lead go-to-market planning for new product launches
Define positioning, messaging, and competitive differentiation
Manage brand P&L input related to marketing investment
Campaign & Content Execution Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
Manage creative agencies and external partners
Oversee paid media performance and ROI optimization
Track KPIs including sell-through lift, traffic, and brand awareness metrics
Retail & Channel Marketing Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
Develop in-store activation, promotional calendars, and secondary placements
Support line reviews and retailer presentations with marketing strategy
Align digital campaigns to support retail sell-through
Cross-Functional Leadership Collaborate with Sales, Operations, and Finance to align demand planning
Coordinate with global brand teams on product updates and messaging
Work with e-commerce team on DTC and marketplace alignment
Ensure brand consistency across all channels
Analytics & Performance Optimization Analyze sales and marketing data to identify growth opportunities
Monitor promotional ROI and trade marketing efficiency
Provide executive-level reporting and performance insights