Free People Movement Brand Marketing Manager

Free People • Santa Monica, CA

6d

About The Position

The Brand Marketing Manager at FP Movement will lead with purpose and creativity to elevate our brand presence across channels. In this role, you will be responsible for planning and executing integrated marketing campaigns, developing clear and impactful creative briefs, and driving cross-functional alignment to bring our brand storytelling to life. This role ensures that all brand initiatives are executed consistently and in alignment with the brand narrative. The ideal candidate brings strong project management skills, creative thinking, and a strategic mindset for problem-solving. The position may evolve over time to include additional brand marketing responsibilities.

Requirements

• 4-5+ years of relevant marketing experience
• Passion for FP Movement brand and the activewear space
• Excellent verbal and written communication skills
• Well-versed in editing, grammar, and proofreading techniques
• Extremely organized
• Strong work ethic and time management skills, ability to prioritize projects and multitask
• A collaborative, “team-first” attitude and willingness to move quickly
• Detail-oriented and strategic thinker
• Experience with Microsoft Excel, project tracking documents, Asana, and Canva
• Bachelor's Degree in Media, Communications, Marketing, Fashion, Business, or a related field.

Responsibilities

• Assist in developing and executing integrated marketing campaigns, ensuring seamless execution and brand alignment
• Craft marketing and creative briefs that outline clear, concise campaign goals and requirements
• Partner with cross-functional teams across marketing, creative, merchandising, buying, and analytics to support evolving business demand and goals
• Create and distribute monthly product priority decks, outlining key product initiatives to align cross-functional teams on strategic focus areas
• Measure and track campaign results, owning all marketing recaps
• Develop and maintain key marketing tools, including quarterly strategy decks, campaign timelines, marketing calendars, and seasonal product priorities
• Work closely with creative partners to develop campaign print and digital assets
• Support on the ground for campaign shoots and experiential activations
• Manage relationships with external vendors, agency partners, and organizations
• Leverage performance data and consumer insights to optimize future strategies
• Strong skills in creating and designing presentation decks using Canva, PowerPoint, and Google Slides

Benefits

• URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!
• For additional information visit www.urbn.com/work-with-us/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees