Brand Marketing Manager - Renovation
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About The Position
This position manages multiple brand strategy and positioning projects on assigned Renovation priority brands, which represent an opportunity to be optimized or re-imagined to reach their full potential by better meeting consumer needs and driving business growth. The role involves leading robust brand assessments and consumer research to determine brand gaps and opportunities. With support from the brand team, the individual develops brand strategy and positioning to address these gaps and opportunities. Responsibilities include defining competitive frames of reference, consumer targets, creative strategies, brand identities, and packaging, as well as defining go-to-market strategies, KPIs, and learning plans to evaluate performance. The position requires a strong understanding of category, consumer, and cultural trends and how to apply them to the company's growth and profit objectives. The individual will lead brand strategy and positioning work through successful partnerships and mentorship of internal and external partners.
