Brand Marketing Manager, Lifestyle

Wolverine World Wide • Rockford, MI

129d

About The Position

At Saucony, we exist for runners. Runners inspire us, bring us new ideas, force us to be better. They drive our design and engineering. They keep us competitive. They keep us hungry. They keep us honest. Whether it's in a conference room or out on a lunchtime run, we're constantly talking about and arguing about our sport, runners and the products that fuel them. We love our products and we run in everything we make. This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet. We leave work each day knowing we've done everything to make runners' lives just a little bit better. Wolverine Worldwide is a Great Place To Work® Certified™ company, underscoring its commitment to prioritizing employee experience and cultivating an amazing company culture across its U.S. operations. The Brand Marketing Manager, Lifestyle role leads the development and execution of strategic marketing plans for major initiatives, implementing activation across global markets, and supporting a synergistic global go-to-market. This individual ensures coordination and consistency with all owned channels in the US, as well as regional (EMEA, APAC, LATAM & Canada) teams. This is a central role in the marketing department requiring holistic planning, collaboration, and influence within marketing (Creative, Media, Operations, Channel Marketing, Field Marketing) and across the organization (Product, Sales, Ecom, Consumer Insights). The oversight of these responsibilities is geared toward maximizing sales growth, deepening the consumer's awareness of the brand and building affinity for our products.

Requirements

• Bachelor's degree or equivalent experience required.
• 5+ years of marketing experience.
• Consumer product experience preferred.
• Experience working in a global context and collaborating with regional teams.
• Comfortable working in a dynamic and fast-paced environment.
• Self-starter and initiative taker who operates with equal parts imagination and execution.
• Ability to multi-task and prioritize projects.
• Solid written communication skills and demonstrated comfort level with public speaking.
• Strong project management skills, time management skills and attention to detail while simultaneously managing multiple projects.

Responsibilities

• Support the development and execution of integrated, global marketing programs for Saucony's lifestyle business.
• Lead the successful launch of lifestyle products globally.
• Collaborate with cross-functional teams to ensure that global product positioning and objectives are well defined and deliver a consistent brand message.
• Lead the internal marketing teams (DTC, Wholesale, Owned Social, etc.) to determine proper needs and execution by channel, and maintain one aligned voice.
• Drive the creative brief process to develop the assets and manage the development of marketing assets for execution in market.
• Lead and execute integrated marketing plans in the US Market.
• Maintain in-depth understanding of the consumer, category, competition, and trends and transform into insights and opportunities to grow the brand.
• Use consumer insights to identify category trends and consumer unmet needs.
• Lead measurement, analysis and reporting on campaign and program performance to drive results and optimization.
• Perform duties consistent with the Company's AAP/EEO goals and policies.
• Perform other duties as required/assigned by manager.

Benefits

• Flexible, hybrid work schedule, with three days in office and two days remote.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Leather and Allied Product Manufacturing
• Education Level: Bachelor's degree