Brand Marketing Director, Organic Growth

CookUnity • New York, NY

104d • $170,000 - $180,000

About The Position

CookUnity is seeking an experienced and dynamic leader to join the growing Brand team as Brand Marketing Director, Organic Growth at an exciting moment of brand expansion and company hyper-growth. This role will lead organic customer acquisition efforts with full strategic and creative ownership of upper funnel brand marketing and integrated GTM efforts. Reporting to the VP of Brand Marketing, this leader will play an essential role in achieving ambitious company milestones and be a critical leader across the organization. The Brand Marketing Director, Organic Growth will establish the vision, direction and budget to drive transformational organic growth through a best in class brand creative engine. This leader will set the objectives, KPIs, and metrics, as well as monitor the performance and ROI of those initiatives. Embracing a test and learn mentality, they will bring structured intentionality to uncovering means of effectively reaching and resonating with high value customer targets. This will require constructing and executing creative experimentation frameworks with the ability to identify and scale winning strategies.

Requirements

• 7+ years of relevant work experience in high-growth premium consumer and/or technology brands
• Hands-on experience in brand marketing, integrated campaigns, business and creative strategy, and rigorous data analysis and insight development
• Proven track record leading brand campaigns that deliver both creative excellence and measurable business impact
• Ability to proactively create solutions by digging into challenges and opportunities, breaking down complex problems and forming hypothesis and proposals with limited information
• Ability to manage multiple complex projects, initiatives, or programs at the same time, effectively prioritizing your focus and your team to drive maximum impact in a dynamic, fast-paced, consumer-centric organization
• Outstanding management and leadership skills that will help improve the talent and capabilities of the current team as well as bring additional A+ talent to the Brand team

Nice To Haves

• Proactive in nature, actively looking for ways to add value without needing to be asked
• Entrepreneurial approach to making things happen without excessive resources and easily flexing between high level strategy and hands-on execution
• Solution oriented mindset, focused on bringing ideas, answers, and proposals to enact change and constant improvement
• Highly collaborative partner who can effectively influence, build momentum, and lead with confidence and credibility
• Data-driven, insight-inspire analytical thinker who brings curiosity and rigor to all aspects of their work
• A world-class communicator with top tier writing, presentation, and organizational skills
• A relentless creator of outcomes who is tenacious about willing big ideas, strategies, and executions into existence with conviction
• A great team player who adds to our culture and is a joy to work with

Responsibilities

• Own the development of integrated brand campaigns from strategy to launch — including business objectives, creative brief creation, agency oversight, and cross-functional execution
• Translate audience insights, brand strategy, and business goals into breakthrough creative that drives emotional resonance and reinforces CookUnity’s distinct positioning and narrative
• Develop strategic & creative frameworks that shape upper-funnel brand expressions across priority channels to enable autonomous execution with high brand cohesiveness
• Own performance monitoring and assessment of key brand metrics including brand awareness, sentiment, consideration, reach, traffic, leads, and conversions
• Evaluate performance data, reporting insights and drivers of business impact for real-time optimization and to inform campaign plans and broader marketing strategies
• Collaborate closely with partners in Growth, Product Marketing, Engagement Marketing, PR, Social, Chef Success, and Product to align campaigns with business and GTM priorities
• Co-lead semi-annual strategic planning process with Brand leadership, defining priorities, KPI targets, upper funnel investment, and impact estimation tied to brand health, organic acquisition, and overall company business goals
• Manage the social media function as a key discipline for accelerating and amplifying earned reach and organic growth

Benefits

• Health Insurance coverage
• 401k Plan
• Stock Options Plan granted on Day 1
• Eligible for a bi-annual performance bonus
• Unlimited PTO
• 5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Paid Family leave
• Compassionate Leave: 3-5 days each time the need arises
• A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• Wellness perks: access to fitness subsidies to build a healthy lifestyle
• Personalized Spanish coach
• Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees