Brand Marketing Coordinator - Urology

Aeroflow Healthcare • Asheville, NC

194d • Remote

About The Position

At Aeroflow Urology, our marketing team drives innovation through a comprehensive strategy focused on lead generation, brand awareness, and customer engagement across various channels, including social media, influencer marketing, content creation, SEO, PR, and more. As the Brand Marketing Coordinator, you will take charge of managing our editorial calendar, spearheading our social media strategy, and driving impactful partner marketing initiatives. This role is key in executing creative campaigns, fostering collaborations, and amplifying Aeroflow Urology's mission to improve access to life-changing continence care.

Requirements

• Associates or bachelor's degree in marketing or related field.
• 3+ years of proven experience in social media marketing.
• Experience in managing corporate partnerships is highly preferred.
• Expertise in social media platforms (e.g., Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn).
• Experience designing on-brand graphics for social media marketing efforts using tools such as Canva.
• Displays core understanding of key social media metrics and utilizes expertise to pull together meaningful insights and action plans.
• Experience with platform-specific reporting tools (Meta, TikTok, etc.) and/or platforms such as Sprout or Hootsuite required.
• Proficiency in project management and the ability to thrive in a fast-paced, multitasking environment.

Nice To Haves

• A creative eye for design, with a strong understanding of how to create visually engaging, on-brand content for social media.
• Strong communication and interpersonal skills, with experience negotiating contracts and managing external relationships.
• A self-starter with excellent time-management and organizational skills to handle multiple projects and deadlines.
• Ability and willingness to come up with innovative ideas and strategies to enhance our brand marketing strategy.
• Passion for innovation, collaboration, and making a tangible impact in people's lives.

Responsibilities

• Work alongside the Brand Marketing Lead to develop and execute Aeroflow's social media strategy through competitive research, audience identification, and platform optimization.
• Create, edit, and publish engaging daily content that resonates with target audiences and fosters meaningful connections.
• Collaborate with internal teams and external stakeholders to produce high-quality, on-brand creative assets.
• Monitor social media platforms for trends, audience behavior, and performance metrics to refine strategies.
• Expand brand presence by identifying and launching opportunities on new and emerging social platforms.
• Ensure adherence to brand standards in all social media and brand communications.
• Daily management of organic and paid engagement, including community group interactions.
• Develop and execute Aeroflow's partnership marketing strategy in partnership with the Brand Marketing Lead.
• Research, identify, and negotiate collaborations with on-brand partners to enhance awareness, engagement, and lead generation.
• Serve as the primary liaison for partners, overseeing contracts, budgets, deadlines, and campaign execution.
• Track, analyze, and report on partnership effectiveness using data-driven insights to measure ROI and refine strategies.
• Support broader brand marketing initiatives as needed, including but not limited to PR efforts, site content, influencer marketing, and brand asset creation.
• Ownership of Google My Business account.
• Conduct competitor research to inform Aeroflow Urology's marketing strategies.

Benefits

• Competitive Pay
• Health Plans with FSA or HSA options
• Dental and Vision Insurance
• Optional Life Insurance
• 401K with Company Match
• 12 weeks of parental leave for birthing parent/4 weeks leave for non-birthing parent(s)
• Additional Parental benefits to include fertility stipends, free diapers, breast pump
• Paid Holidays
• PTO Accrual from day one
• Employee Assistance Programs

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Ambulatory Health Care Services
• Education Level: Bachelor's degree