Brand Marketing Associate (Stouffer's) Job Details | Nestle Operational Services Worldwide SA

Nestle International • Solon, OH

76d

About The Position

Nestlé Professional Solutions is looking for a Brand Marketing Associate with experience in product management and a track record of success growing business and improving returns via product portfolio management. This role will support the development of strategic recommendations based on robust analysis. The Marketing Associate will have responsibility for profitably growing the Stouffer's brand in foodservice and developing business and marketing objectives, strategy and tactics for the business, and executing against these plans. They will focus on delivering the category plans with strong prioritization on growing the core and innovation. Innovation will include end-to-end new product development, commercialization and launch to increase sales and profits. They will manage daily activities relevant to the success of these new categories and brands.

Requirements

• At least 3+ years of progressive experience in product or brand management.
• 1-2+ years of experience influencing cross-functional teams.
• Ability to effectively communicate with all levels of the organization, particularly with Sales, Product Development and cross functional teams.
• Bachelor's degree or 4+ years of US military experience required, MBA preferred.
• Up to 20% travel required.
• Analytical thinker who can confidently present insights-based and financial-backed recommendations to cross-functional teams.
• Ability to balance multiple priorities and meet deadlines, working both independently and as a collaborator.
• Solid understanding of financial planning, product forecasting, assortment planning, and inventory management.
• P&L experience and strong planning skills.

Nice To Haves

• CPG or Foodservice experience is not required but preferred.

Responsibilities

• Identify and implement initiatives to improve customer relevance and financial delivery of existing products through cost and portfolio optimization, product performance, packaging, or price-pack architecture.
• Drive product strategy and commercialization against operating plans and budgets by analyzing product performance vs. expectations and support the development of action plans to address variances in performance against the annual plan.
• Execute day-to-day tactical Product Marketing plans for the brand. Manage external agency partners. Manage and control brand's budgets. Leverage and use key insights to identify new opportunities.
• Prepare annual business plans and conduct business reviews, as well as assist with mid- and long-term strategic business planning.
• Provide data for regular updates on initiative performance and make recommendations to optimize. This includes annual & monthly reviews of category performance, promotion performance, and ad-hoc analysis supporting relevant brand teams.
• Provide forecast planning support for Brand, Supply Chain, Commercial Development, and Demand Planning teams.
• Sustain a high level of relationship management with cross functional partners, including product & project management.
• Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including product development, R&D, sales, finance, regulatory and supply chain to accomplish aggressive new product plans, influence mix and profitable grow of the overall portfolio.
• Manage the marketing communication assets of a portfolio including digital shelf asset development, website and product web pages, sales tools (brochures, sell sheets, creative assets) and training.
• Coordinate with Sales and Sales support teams on lead generation processes including follow-up, communication with leads, and end-to-end ROI.
• Participate in cross-functional teams in the ideation, creation, and development of new products and product-related marketing opportunities from concept to commercialization.
• Lead the set-up of new products, including system input, project management, and image development.

Benefits

• Inclusive workplace environment.
• Opportunities for growth and development within the food-service industry.

What This Job Offers

• Job Type: Full-time
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees