Brand Marketing Analyst

Papa John's•Atlanta, GA

About The Position

What’s Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today! Job Summary The Brand Marketing Analyst, Intl is responsible for helping to collect, interpret, and analyze data from various global sources to identify patterns, trends, and key insights that inform international marketing strategy. The position sits in the International marketing centralized team that services International countries in the world. This team works to influence, support and consult on key marketing pillars that could include business performance, quarterly business reviews, budget, consumer insights, product innovation, calendar planning, and creative campaigns. This role is responsible for assistance with executing the International Activity Planning and strategy development.). This role helps to drive consumer demand and market share based on a strong understanding of the consumer, insights, data, product, and market understanding. This role is responsible for helping with consumer research, insights, communications, toolkit, and playbook development. This role is responsible for supporting the project management and marketing coordination activities for workstreams related to the International Activity Plan and the International Leadership Team. This role will help build and implement the International Center of Brand Marketing Excellence.

Requirements

2-4 years minimum marketing experience; food marketing experience preferred
Bachelor’s degree in Business Administration, Marketing, Statistics, Economics, or related field
Ability to travel up to 15%
Understanding of marketing/brand/product development management principle
Analytical Skills: effectively uses data to generate insights
Planning & Prioritization: highest impact, highest value
Financial & Business Acumen
Communicates Effectively and Candidly
Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions
Process Improvement: Strive to continually improve
Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise
Ability to effectively communicate, inform, and influence senior leaders
Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects

Nice To Haves

Experience in Restaurant or Retail Operations preferred, passion for company brand

Responsibilities

Monitor performance measurements to ensure the brand is tracking against goals; recommend and implement corrective actions.
Provide business & analytics support for consumer insights and ad hoc/ daily/weekly/quarterly performance assessments that contribute to brand health
Monitor and evaluate the performance of weekly sales performance, using key metrics and KPIs to assess effectiveness and identify areas for improvement and optimizations
Support the development our annual Integrated Activity Planning -This strategic plan and framework will take all functions into consideration and will require strong collaboration with our commercial franchisee partners
Support the scheduling, coordination, and execution of multiple marketing projects simultaneously, ensuring adherence to timelines.
Support team in all efforts towards new product development and calendar planning
Create visually compelling presentations, dashboards and reports that effectively communicate complex data findings to non-technical stakeholders. Ensure strong and high-quality storytelling through data
Monitor competitor activities, market trends, and consumer behavior to identify opportunities and threats, providing actionable insights to strengthen the brand’s position
Help conduct comprehensive market research to understand industry trends, consumer preferences, and competitive landscapes, providing actionable insights for strategic decision-making.
Support and oversee budget - be key conduit to International finance to ensure clarity across cross-functional teams.
Develop models and algorithms to forecast sales performance, budgets, market trends, and consumer behavior
Prepare comprehensive reports and presentations to communicate findings, recommendations, and insights to stakeholders at various levels within the organization.
Collaborate with cross-functional teams including commercial, R&D, supply chain and operations during Stage Gate to align strategies and leverage data-driven insights.
Create best in class business case studies in local market that can leveraged across other markets
Help design and execute A/B tests or experiments to optimize marketing strategies and initiatives for improved performance.
Assist in planning and executing product launches, including coordinating marketing materials, promotional activities, and communication strategies.
Execute end-to-end marketing campaigns across various channels, ensuring seamless implementation from conception to delivery.