Brand Manager - Stateside Vodka Soda & Emerging RTD Brands

Stateside Brands LLC • Lower Southampton Township, PA

14h • Hybrid

About The Position

Stateside Brands is a rapidly growing spirits company dedicated to producing premium-quality beverages, including Surfside Iced Teas and Lemonades, Stateside Sodas, Super Lyte Sports Drinks, and Stateside Vodka. The company focuses on innovation and quality, offering a diverse portfolio of products. The Brand Manager, reporting to the Senior Marketing Director, will be crucial in the strategic planning, development, and execution of marketing initiatives for Stateside Vodka Soda and Emerging RTD Brands. This role aims to build brand equity, drive profitable growth, and ensure these brands succeed in both on-premise and off-premise channels. The Brand Manager will collaborate internally with sales, marketing, operations, and finance, and externally with distributors and corporate partners to align business goals. This position may also support broader portfolio projects as needed. This is a hybrid position requiring at least 3 days per week onsite at the company headquarters.

Requirements

• Strong strategic and creative skills.
• Exceptional project management and organizational abilities.
• Excellent verbal and written communication skills.
• Ability to work cross-functionally and build strong relationships.
• Entrepreneurial mindset with a passion for brand building and consumer engagement.
• Strong analytical and budget management skills.
• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 2+ years of experience in brand management within the alcoholic beer and/or spirits industry.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong understanding of both on-premise and off-premise channels.
• Proficiency in Microsoft Office and Google Workspace.
• Availability to travel as required (estimated 25%).

Nice To Haves

• MBA is preferred

Responsibilities

• Develop and implement comprehensive brand strategies.
• Execute the brand's key initiatives through innovative, consumer-centric programs.
• Collaborate with senior leaders to establish a cohesive brand strategy across marketing channels.
• Develop and execute promotional campaigns and programs to increase brand visibility and drive sales.
• Manage the advertising and promotional budgets, ensuring efficient and effective allocation of resources.
• Collaborate on social media strategies and execution.
• Conduct market research to analyze the competitive landscape.
• Build strong relationships with internal and external stakeholders to ensure successful execution of brand initiatives.
• Maintain a flexible and adaptable approach to meet changing business needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees