SpartanNash-posted 2 months ago
Full-time • Mid Level
Byron Center, MI
5,001-10,000 employees

As the Brand Manager for Upmarket Banners, you’ll be a critical part of a key initiative to transform SpartanNash’s retail business, leading the charge to redefine how our banners connect with shoppers and stand out in a competitive marketplace. In this high-impact role, you’ll support the long-term brand strategy for upmarket grocery stores like D&W Fresh Market, Forest Hills Foods, and Metcalfe's Market, bringing the brands to life through shopper-centric marketing. You’ll craft compelling creative programs, build full-funnel campaigns that drive shopper engagement, and unlock growth through data-driven insights and creative excellence.

  • Reinforce brand equity for SpartanNash’s retail banners, ensuring consistent identity and messaging.
  • Create and leverage equity tools and playbooks to drive a consistent, distinct, and impactful experience for assigned banner.
  • Partner closely with Insights and Analytics function, developing a deep understanding of our current and future shoppers and what motivates them.
  • Support the multi-year strategic planning process, setting long-term goals and determining the growth levers needed to reach them.
  • Develop comprehensive annual marketing plans, including ideating creative platforms for key shopping occasions.
  • Create full funnel marketing programs to reach the shopper before, during, and after their shopping trips.
  • Partner with internal Media team to support long and short-term banner goals.
  • Work with internal teams to drive world-class creative execution.
  • Collaborate with the Insights and Analytics team, regularly review key business metrics (financial, market share, and brand equity) and take action to optimize performance.
  • Support cadenced brand updates and internal business reviews.
  • Take on additional responsibilities as assigned or as the business needs evolve.
  • Bachelor’s degree in Business Administration, Marketing, or equivalent combination of education and/or experience.
  • 4-5+ years of marketing, category management, product management and/or product development experience.
  • Consistently curious about shoppers, competitors, and the market.
  • Strategic thinker with ability to balance long-term planning with short-term business needs.
  • Cross-functional collaborator; able to efficiently bring multiple subject matter experts together to create impactful work.
  • Strong analytical abilities; experienced in identifying opportunities through data analysis and bringing those opportunities to life.
  • Able to deal with ambiguity and to provide independent thinking supported by fact-based rationale.
  • Experienced in developing and executing compelling marketing creative from concept to activation, with or without agency support.
  • Passionate internal champion for brands and for the marketing function.
  • Influential storyteller with sound verbal and written communication skills.
  • Robust and competitive Total Rewards benefits package.
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