316281 - Brand Manager-System Marketing

Indiana University Health System•Indianapolis, IN

About The Position

Brand Manager – System Marketing Our leaders shape strategic initiatives, develop passionate teams, and work to improve health outcomes. They advance our mission and exemplify excellence, compassion, teamwork and purpose in all that they do . Indiana University Health is seeking individuals who embody these values to join our Marketing – System Clinical Services team in the role of Brand Manager – System Marketing . The Brand Manager – System Marketing supports and executes strategic service line (SSL) marketing strategies and effective brand plans to achieve SSL & Strategic Business Unit annual and long-term goals. You will identify and implement marketing strategies and programs in collaboration with cross-functional teams. You will coordinate the development of marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. You will be responsible for research and competitive analysis for marketing projects. The Brand Manager – System Marketing works with other functional areas to collect information. You will analyze and interpret data and recommends changes to marketing objectives and/or programs. The focus of the Brand Manager – System Marketing will not be campaign management but will lean heavily into strategy work and starting up new service lines. Strong communication skills and critical thinking skills are needed to excel within this role. Responsibilities Connect to Promise - Demonstrates a commitment to IU Health's mission, vision, and values by exhibiting behaviors and delivering results that align with the strategic direction of the organization. Ensure IU Health is working toward its vision of improving the health of all Hoosiers by providing the best care for each person as we practice our values of purpose, excellence, compassion and team. Analysis - Thoroughly analyzes problems and opportunities, and their impact on the business, system marketing in particular. Takes into account all fact-based and stakeholder information in order to evaluate alternatives and make judgment-rich decisions. Probes symptoms to determine the underlying causes of problems and then integrates information from a variety of sources to arrive at optimal solutions. Project Management - Develops solutions with sound methodologies, guidelines, and system marketing best practices; makes decisions and solve problems within project plan parameters; recognizes patterns, time sequences, events, or underlying issues in complex relationships; chooses the best alternative based on consideration of pros, cons, tradeoffs, timing, and available resources. Business Acumen - Exhibits a basic understanding of the organization and how it is structured, the dynamics of the health systems industry at large, and the overall competitive landscape. Has foundational knowledge of business functions and operations of the system marketing department. Collaboration - Collaborates with others to find creative and innovative business solutions. Actively contributes to their team(s), and the achievement of team and organizational goals. Engages, guides and mentors other team members as needed. Execution - Addresses problems directly and implements objectives effectively. Produces on-time, high-quality work deliverables. Able to apply basic project management principles and ensure standard of work is place and reflects leading system marketing best practices. Leadership - Takes the initiative to proactively resolve issues, address concerns, identify potential risks, and improve overall processes and outcomes. Seeks new ways to improve individual and team efforts for overall success, while promoting collaboration and teamwork.

Requirements

Bachelor’s Degree Required.
5-7 years of relevant experience.
Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred
Experience in a healthcare related industry preferred.
Experience with matrix organization and complex work environment
Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.

Nice To Haves

Masters Preferred.

Responsibilities

Connect to Promise - Demonstrates a commitment to IU Health's mission, vision, and values by exhibiting behaviors and delivering results that align with the strategic direction of the organization.
Ensure IU Health is working toward its vision of improving the health of all Hoosiers by providing the best care for each person as we practice our values of purpose, excellence, compassion and team.
Analysis - Thoroughly analyzes problems and opportunities, and their impact on the business, system marketing in particular.
Takes into account all fact-based and stakeholder information in order to evaluate alternatives and make judgment-rich decisions.
Probes symptoms to determine the underlying causes of problems and then integrates information from a variety of sources to arrive at optimal solutions.
Project Management - Develops solutions with sound methodologies, guidelines, and system marketing best practices; makes decisions and solve problems within project plan parameters; recognizes patterns, time sequences, events, or underlying issues in complex relationships; chooses the best alternative based on consideration of pros, cons, tradeoffs, timing, and available resources.
Business Acumen - Exhibits a basic understanding of the organization and how it is structured, the dynamics of the health systems industry at large, and the overall competitive landscape.
Has foundational knowledge of business functions and operations of the system marketing department.
Collaboration - Collaborates with others to find creative and innovative business solutions.
Actively contributes to their team(s), and the achievement of team and organizational goals.
Engages, guides and mentors other team members as needed.
Execution - Addresses problems directly and implements objectives effectively.
Produces on-time, high-quality work deliverables.
Able to apply basic project management principles and ensure standard of work is place and reflects leading system marketing best practices.
Leadership - Takes the initiative to proactively resolve issues, address concerns, identify potential risks, and improve overall processes and outcomes.
Seeks new ways to improve individual and team efforts for overall success, while promoting collaboration and teamwork.