Brand Manager, Kraft Mayo and Dressings

Kraft Heinz • Chicago, IL

8d

About The Position

This Brand Manager role will have direct ownership of the Kraft Brand, with keen focus on the Mayo and Dressings Categories. This role will also oversee Grey Poupon and A.1. in our foodservice unit. Brand Managers are leaders in our business. This role will have end to end ownership over brand strategy and marketing campaign execution. This role will include working in close connection with the customer marketing team to build customer strategy and a robust execution plan. This position is best suited for someone who is has a strong bias for action, a strategic mindset, ownership mentality, creative problem-solving skills, and able to think scrappy. This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve deadlines. This role will also include category and brand performance reporting to help inform key ‘go-forward’ decisions. This role includes commercialization of both product and packaging renovations and trailblazing initiatives. This role will bring strategy to life and require cross-functional leadership to drive further growth and operator penetration in the Mayo and Dressings categories. You will be responsible for ensuring that consumers engage with our brands consistently across channels. You will also own the one, three, and five-year growth plan for your portfolio. Collaboration with internal stakeholders and external agencies is critical.

Requirements

• 5+ years’ experience in marketing for an established or startup CPG company
• Bachelor’s degree required
• Strategic capability and experience in GTM strategy, marketing plan development, situation assessment, strategy and tactical plan development
• Experience in cross-functional team leadership
• Experience in commercialization of innovation/renovation-based projects
• Ability to handle simultaneous projects and deliver in agreed upon timelines
• Experience with marketing campaign development and deployment

Responsibilities

• Lead B2B and B2C media strategy and execution Kraft
• Deliver comms-driven partnership ideas that help win new business
• Collaborate extensively with brand platform teams and away-from-home customer marketing, taking on the role of leader in both directions
• Drive discussions during management presentations with platform GM, and business unit President
• Develop, Refine and Execute a one, three, and five-year growth plan that provides strategic innovation direction (product and packaging)
• Foster relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of new products
• Utilize business analytics (equity, share, volume and revenue drivers, competition) to tell stories and drive business objectives
• Find scrappy ways to make a big marketing impact on under-developed legacy brands
• Driving end to end marketing and customer strategy for consumer experience.
• Facilitate the execution of strategic trade programing for key customers.
• Develop channel and customer level launch/execution plans for innovation and marketing campaigns.
• Manage execution roadmaps for pipeline innovation projects.

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level