Brand Management Coordinator, School Excellence

Primrose School Franchising Company • Atlanta, GA

18d • Hybrid

About The Position

At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know. We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives. As Brand Management Coordinator, School Excellence , you will support the execution of Schools Excellence marketing strategies that will drive tangible business results – specifically campaigns that inspire parents to enroll their children and attract prospective staff to apply to jobs at Primrose schools. You will support the Brand Management Director, Brand Manager and Senior Specialist in various marketing initiatives and ad hoc requests. This is a full-time, hybrid role.

Requirements

• Bachelor’s degree in business administration, Marketing, Advertising, Journalism or a related field
• Minimum 1-2 years general marketing experience (digital and social specialization is a plus)
• Ability to manage time and competing priorities
• Verbal and written communication skills

Responsibilities

• Support the execution of marketing campaigns by coordinating timelines, deliverables, and cross-functional inputs to drive consistent brand storytelling.
• Draft, refine, and produce high-quality marketing content across a variety of channels, ensuring accuracy, clarity, and alignment with brand voice and campaign objectives.
• Support digital marketing and social engagement through content publishing, community management, and updates to employer brand, brand, and school career pages; assist with additional digital initiatives as needed.
• Monitor and analyze key performance metrics , including enrollment and application trends, to generate insights, prepare reports, and inform ongoing marketing strategy.
• Manage project workflows and calendars by building timelines, tracking deliverables, and ensuring all marketing initiatives move forward on schedule.
• Partner with internal teams to understand priorities and translate business needs into clear, audience-focused communications and marketing deliverables.
• Conduct market and audience research to identify trends, behaviors, and opportunities that support the development of effective marketing strategies.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Commission or bonuses based on personal and company performance
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
• Full-time team members are eligible for health, dental and vision insurance
• 401k with company matching up to 3.5% and company provided life insurance
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees