Bauer: Brand Management & Consumer Insights, Hockey Internship

Bauer Hockey/ Cascade Maverik Lacrosse•Exeter, NH

3d•Hybrid

About The Position

Like a championship team, a leading global sports brand is built with a solid foundation of players at all levels who have an unending desire and dedication not only to succeed, but also to win. At Peak Achievement Athletics, our championship team is deeply committed to developing the most innovative sports equipment in the industry and we are always looking to strengthen our roster with talented players. About Our Program: The North American Peak Achievement Athletics Internship Program is designed to give undergraduate & graduate students an opportunity to gain valuable work experience, to learn more about the business and their field of studies to be able to excel in your careers! Interns will have optional 60 – minute lunch & learns to give exposure to business initiatives and departments as well as mentors to help guide you through. Exeter, NH Program Timeline: Tuesday, June 2, 2026 – Friday, August 14, 2026 (10 weeks) This internship will be up to 35 hours per week with 3 days a week in office (Tuesday-Thursday) & 2 days remote. (Monday & Friday). Want to join our team as a Brand Management & Consumer Insights, Hockey Intern ? The Brand Management & Consumer Insights, Hockey Intern is responsible for projects supporting the Brand Management Department. This role’s primary responsibility is to provide understanding of consumer behavior, attitudes, and trends that inform brand, product, and marketing decisions. This role offers hands-on experience with research, data analysis, and insight development in a fast-paced hockey environment. You will help to provide a comprehensive view of the consumer and market dynamics and requires an interest and curiosity in learning the specific dynamics and unique drivers by category. Ultimately, this role is tasked to support with helping to drive the strongest brand initiatives throughout Bauer.

Requirements

Currently pursuing a degree in Marketing, Business, Psychology, Communications, Economics, or a related field
Proven organizational skills, effective multitasking, and time-management skills
Exceptional oral and written communication skills, including public speaking
Takes personal responsibility for continuous acquisition of new knowledge, skill sets, and experiences
Proficiency with Word, Excel, PowerPoint, etc.
Ability to work in a fast-paced, dynamic environment
Adjusts quickly to changing priorities and business needs
Comfort working with data, spreadsheets, and presentations
Clear written and verbal communication skills
Detail-oriented with strong organizational skills
Coursework or experience in market research, consumer behavior, AI
Familiarity with research tools (Qualtrics, SurveyMonkey, Nielsen, Mintel, social listening tools, etc.)
Experience with PowerPoint / Google Slides and Excel / Google Sheets
Curiosity about consumers, culture, brands, and trends

Nice To Haves

Experience in hockey and/or hockey retail is preferred.

Responsibilities

Assist in designing and executing consumer research (surveys, focus groups, interviews, social listening)
Support both qualitative and quantitative research initiatives
Compile and organize research data from internal and external sources
Monitor market, category, and cultural trends relevant to the business
Proactive support for events & consumer specific initiatives
Act as an overall administrative support for the Brand Management team
Understand key marketing campaign drivers around the industry
Build out presentation assets and creation of content for key meetings
Data analysis and reporting
Analyze survey results, consumer feedback, and behavioral data
Identify patterns, themes, and emerging insights
Help translate data into clear, actionable consumer insights
Support the creation of consumer personas, journey maps, and insight frameworks
Assist in preparing presentations, dashboards, and insight reports
Visualize findings in a clear, compelling way for internal stakeholders
Contribute to insight summaries and executive readouts
Familiarity with AI-enabled tools and platforms to support consumer insights, research synthesis, and reporting
Experience with building AI-powered agents to automate insight generation, trend analysis, or data summarization
Ability to partner and support teams to apply AI responsibly in consumer insights workflows
Collaborate with marketing, brand, product, and creative teams
Support ad-hoc insight requests and strategic initiatives
Help maintain research libraries, tools, and documentation