Bauer: Brand Management & Consumer Insights, Hockey Internship
About The Position
The Brand Management & Consumer Insights, Hockey Intern is responsible for projects supporting the Brand Management Department. This role’s primary responsibility is to provide understanding of consumer behavior, attitudes, and trends that inform brand, product, and marketing decisions. This role offers hands-on experience with research, data analysis, and insight development in a fast-paced hockey environment. You will help to provide a comprehensive view of the consumer and market dynamics and requires an interest and curiosity in learning the specific dynamics and unique drivers by category. Ultimately, this role is tasked to support with helping to drive the strongest brand initiatives throughout Bauer.
Requirements
- Currently pursuing a degree in Marketing, Business, Psychology, Communications, Economics, or a related field
- Proven organizational skills, effective multitasking, and time-management skills.
- Exceptional oral and written communication skills, including public speaking.
- Takes personal responsibility for continuous acquisition of new knowledge, skill sets, and experiences.
- Proficiency with Word, Excel, PowerPoint, etc.
- Ability to work in a fast-paced, dynamic environment.
- Adjusts quickly to changing priorities and business needs.
- Comfort working with data, spreadsheets, and presentations.
- Clear written and verbal communication skills.
- Detail-oriented with strong organizational skills.
- Coursework or experience in market research, consumer behavior, AI.
- Familiarity with research tools (Qualtrics, SurveyMonkey, Nielsen, Mintel, social listening tools, etc.).
- Experience with PowerPoint / Google Slides and Excel / Google Sheets.
- Curiosity about consumers, culture, brands, and trends.
Nice To Haves
- Experience in hockey and/or hockey retail is preferred.
Responsibilities
- Assist in designing and executing consumer research (surveys, focus groups, interviews, social listening).
- Support both qualitative and quantitative research initiatives.
- Compile and organize research data from internal and external sources.
- Monitor market, category, and cultural trends relevant to the business.
- Proactive support for events & consumer specific initiatives.
- Act as an overall administrative support for the Brand Management team.
- Understand key marketing campaign drivers around the industry.
- Build out presentation assets and creation of content for key meetings.
- Data analysis and reporting.
- Analyze survey results, consumer feedback, and behavioral data.
- Identify patterns, themes, and emerging insights.
- Help translate data into clear, actionable consumer insights.
- Support the creation of consumer personas, journey maps, and insight frameworks.
- Assist in preparing presentations, dashboards, and insight reports.
- Visualize findings in a clear, compelling way for internal stakeholders.
- Contribute to insight summaries and executive readouts.
- Familiarity with AI-enabled tools and platforms to support consumer insights, research synthesis, and reporting
- Experience with building AI-powered agents to automate insight generation, trend analysis, or data summarization
- Ability to partner and support teams to apply AI responsibly in consumer insights workflows
- Collaborate with marketing, brand, product, and creative teams.
- Support ad-hoc insight requests and strategic initiatives.
- Help maintain research libraries, tools, and documentation.
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What This Job Offers
Career Level
Intern
Number of Employees
101-250 employees
