Brand Leader, Pull-Ups®

Kimberly-Clark

28d • Hybrid

About The Position

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. This Brand Leader will make a direct impact on the North America business, stewarding a mission critical business—Pull-Ups® Training Pants—leading the $800M+ revenue Pull-Ups® brand delivery and commercialization. You will be responsible for a flagship business to drive significant growth and value creation as the category leader. The role is directly responsible for overall business performance, leading a cross-functional team. It leads the development and execution of annual business, brand, and media strategies and plans to deliver financial goals (P&L). The position leads and influences cross-functional partners in a matrix organization, including research and engineering, product supply, finance, sales, insights and analytics, legal, and more. The Pull-Ups® Marketing Lead will manage the brand team as direct reports and lead the entire cross-functional team spanning Finance, R&D, Insights & Analytics, and Supply Chain.

Requirements

• Graduate Degree or Undergraduate Degree with equivalent work experience
• Minimum 10+ years of business experience with a history or demonstrated business success; P&L management; extensive knowledge of the CPG industry as well as North American markets
• Specific marketing and brand building expertise, including experience in new product development and insight development
• Able to use understanding of consumers, categories and customers to create and seize business opportunities with strong analytics capability with proven capability to analyze complex problems and set a course of action.
• Experience identifying and deploying brand vision, visual identity, and communication/campaign ideas, with strong demonstrated internal and agency relationship management
• Strong understanding of the customer perspective (internal, external and/or consumer), including a keen understanding of customer basic business operations and the organizational levers (systems, processes, departments, functions) that drive profitable growth and customer decision making
• Experience working in a matrix organization, leading, inspiring, and driving collaboration across a diverse team of businesses and functions to work together to accomplish common goals
• Ability to travel up to 10-15% of the work time. Travel may include business travel via aircraft and motor vehicles to various locations.

Responsibilities

• Owns delivery of business objectives for the brand including net sales, operating profit, gross margin and market share
• Co-Leads the development and delivery of 3-5 year Strategic Business Plans with our Strategy Team
• Build and implement foundational Brand tools to grow equity with consumers including category vision and drivers, brand plans, communication strategy
• Lead the development of the Annual Business, Brand, and Marketing Plans to deliver the business strategy, targets, business results, and priorities
• Responsible for cohesion with the Diapers and Wipes business, driving master brand cohesion while owning & leading Content & Connections strategy to deliver holistic business strategy for Pull-Ups®
• Build a data-driven culture of analyzing & measuring the quality/effectiveness of business plans that is quick to optimize for improvement as necessary
• Collaborate with the Customer Development organization and key retail customers to delivering winning plans at the shelf and in eCommerce
• Manage cross-functional and agency teams to ensure plan is executed with excellence and stewardship needs are met
• Lead cross-functionally with R&E, Supply Chain, and Brand Innovation teams to launch innovation programs with excellence
• Builds an assertive, proactive, results-oriented team that is passionate about winning through teamwork. Identifies and hires top-tier talent; maximizes team member effectiveness by providing ongoing coaching and feedback; creates opportunities for growth and development.

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees