Brand Journalist

DPR GP • San Francisco, CA

295d • $72,896 - $147,685

About The Position

DPR Construction seeks a communications professional specializing in written content development to join our Communications+Brand team. We are looking for a talented writer who uses a mix of journalism, public relations and marketing skills to identify, craft and promote content that educates, engages and builds trust with a variety of audiences. This role blends technical content marketing with brand journalism. Ideal candidates possess a proven track record of translating technical concepts into compelling editorial and marketing content designed to catch a reader's attention. This role's primary responsibility is to develop a variety of high-quality content that helps build brand affinity and establishes DPR as a thought leader. This individual will set the example for how to create strategic content that incorporates key business messages and increases audience engagement. We are looking for a creative and detail-oriented individual who can work seamlessly with a team as well as liaise with internal and external stakeholders. The ideal candidate exemplifies DPR's four core values (integrity, uniqueness, enjoyment, ever forward).

Requirements

• Exceptional interviewing and researching skills.
• Strong writing skills with a talent for making technical language user-friendly.
• Problem-solving skills to identify and flag blockages and unknowns, adapt to changes, ask questions, and conceptualize solutions—in teams or individually.
• The ability to manage multiple editorial projects, balancing personal assignments as well as those of freelance contributors.
• A results-oriented mindset, able to consistently deliver a quality work product.
• An ability to analyze and synthesize information, with a keen attention to detail.
• A positive 'can-do' attitude with a sense of humor and common sense.
• Motivation to take ownership of projects and the ability to self-initiate.
• Knowledge of communications and marketing best practices.

Nice To Haves

• 8+ years of experience in journalism, content marketing, technical writing, editing, corporate storytelling, and/or a related field.
• Construction industry experience a plus.
• Interest in the latest construction industry trends and a comfort with being on jobsites.
• A knack for telling stories about deeply technical topics in a way that is understandable and relatable to a non-technical audience.
• A growth mindset and the desire to experiment with new and emerging forms of content in order to reach a broad set of audiences.
• A talent for collaborating effectively with a number of stakeholders across the team, company and customers/partners.
• The capacity and resourcefulness to work quickly and decisively to meet deadlines.

Responsibilities

• Generating a range of written editorial projects, including short- and long-form articles/blog posts, case studies, web content, video scripts, award submissions, etc.
• Producing a steady stream of content for both internal and external use, averaging 2-3 primary pieces of written content per month along with secondary content assets.
• Interviewing internal and external stakeholders to uncover compelling stories and proactively managing reviews and approvals to ensure accuracy and alignment.
• Managing editorial projects from start to finish, including aligning resources across the team, and adhering to DPR's content development and approval process.
• Managing and executing editorial projects within a larger integrated campaign, working with the wider team to ensure optimal content reuse and distribution across multiple channels.
• Overseeing the work of freelance writers, including providing editorial and style guidance, and reviewing content to ensure alignment with brand voice, standards and deadlines.
• Contributing to planning discussions, demonstrating the ability to put forward tactical recommendations in line with strategies; advising others on campaigns and ways they can be driven through storytelling.
• Contributing to the team's over-arching editorial calendar and providing schedule updates.
• Providing feedback and training to others on good content best practices that helps DPR build and sustain a consistent and positive brand image.
• Optimizing content and tone of voice for various platforms and channels, taking into account audience behavior, and monitoring content performance to adjust strategies accordingly.
• Ensuring all content produced adheres to DPR brand standards, requirements and operational/EHS protocols.

Benefits

• Medical, dental, vision and wellness benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level