Brand Integration & Compliance Manager

The Walt Disney Company • Burbank, CA

6d

About The Position

The role of the Corporate Brand organization is to combine a deep understanding of our global consumer with strategies, initiatives and campaigns to both protect and grow our brands and key franchises. The Brand Integration & Compliance Manager will help lead the successful management of The Walt Disney Company’s YouTube Channel and Audience Governance Program in conjunction with the execution of our enterprise-wide YouTube initiative. The role will be responsible for managing governance workflows between core stakeholders (Legal, YouTube channel owners) across the company to ensure compliance.

Requirements

• 5+ years of relevant professional experience; digital/data background preferred
• 3+ years of Entertainment experience
• Quantitative analytic skills
• Ability to work effectively in a fast-paced, dynamic environment with a proactive and positive attitude and a desire to get things done
• Bachelor’s Degree or equivalent experience

Nice To Haves

• intimate experience and knowledge of YouTube channel management, key performance metrics, and business development, strategic thinking, relationship management, and performance analytics

Responsibilities

• Collaboration & communication: Build and maintain relationships with key internal and external stakeholders to ensure successful growth of YouTube strategy and governance program
• Be key contact to work with YouTube stakeholders across the enterprise on any Governance Program related topic
• Create regular updates for Brand Leadership and key YouTube stakeholders to ensure awareness and understanding of Program updates and changes over time
• Share and implement best governance practices for content uploads, metadata management, and legal compliance
• Governance: Facilitate governance and tracking of The Walt Disney Company’s YouTube Channel & Audience Program; Areas of focus include, but are not limited to:
• Channel & CO Reporting Support the accurate tracking of all TWDC YouTube channels and necessary info
• Work with channel owners and other stakeholders to ensure regular updates and distribute reporting to necessary partners
• Program Administration Help facilitate the successful processing of new channel creation or deprecation
• As necessary, assist the video review process between Compliance teams and YouTube channel owners
• Strategy execution: Expediate the strategy and stakeholder management for new channel creation or deprecation
• Coordinate with necessary stakeholders the solutioning of any video governance and potential transfer of videos across channels
• Coordinate the migration of channels between Disney O&O Content Managers.
• Reporting : Strong understanding of YouTube Analytics and ability to report on channel performance and revenue as needed

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager