Brand Identity Designer

OpenAI•San Francisco, CA

2d•Hybrid

About The Position

We’re looking for a Brand Identity Designer to define and evolve the visual language of OpenAI. This design role is about crafting the identity, typography, logos, brand guidelines and systems that help the world understand our work. You’ll shape how our story is told across products, campaigns, events and out‑of‑home experiences. To us, creativity is a team sport. Ideas get better when you talk them through and build on each other’s thinking. We value curiosity over certainty, kindness over ego, and the ability to balance craft with decisiveness. This role is based in San Francisco. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

Requirements

5+ years of experience in brand or identity design with a portfolio that shows logo development, identity systems and multi‑channel applications.
Expertise in typography, color, layout and motion. Skilled in tools like Figma, Illustrator and other Adobe Creative Suite programs.
Experience building documented design systems and working across digital and physical mediums (web, print, animation, environmental graphics).
Ability to collaborate with cross‑functional teams and communicate your ideas clearly.

Responsibilities

Define and evolve our visual identity: Develop logos, typography and color systems that anchor OpenAI’s brand. Keep guidelines current while preserving what makes our identity recognizable.
Build and maintain brand systems: Create scalable templates, component libraries and documentation for web, animation, print and out‑of‑home so anyone can produce on‑brand work.
Collaborate across disciplines: Partner with product, marketing, engineering and other creatives to ensure interfaces, icons, typography, campaigns and storytelling all feel like part of the same family. Translate product design language into expressive brand applications.
Steward brand operations: Audit visuals, provide feedback, and develop toolkits that help teams apply guidelines consistently. Champion unified expression across channels and mediums.