Brand Governance & Campaign Manager, Professional Solutions

Harman Becker Automotive Systems Manufacturing Kft • Northridge, CA

6h • Remote

About The Position

The Manager, Marketing Brand Governance and Campaigns, Professional Solutions, is a key role responsible for driving the strategic development and consistent execution of the Harman Professional Solutions brands purpose and identity on a global scale. This position requires a seasoned brand manager with a proven track record of success in building and managing global brands. The ideal candidate will possess a strong understanding of consumer behavior, marketing trends, and creative development, with the ability to lead complex projects and offer strategic guidance across a wide range of creative executions. This role will also manage global tentpole campaigns, coordinating with regional marketing leads to ensure consistent campaign execution across key markets. This role will report to the Director, Marketing Brand and Advertising.

Requirements

• 7-10 years of experience in brand or marketing management within global or matrixed organizations
• Hands-on expertise with campaign planning, execution, and performance reporting
• Comprehensive understanding of digital, social, and traditional media channels
• Familiarity with budget management systems, such as Allocadia
• Demonstrated ability to accurately forecast and reconcile expenses monthly
• Track record of leading complex projects and managing cross-functional teams
• Excellent organizational and communication skills
• Ability to manage multiple priorities and adapt to shifting deadlines
• Proactive in identifying and resolving challenges
• Experience collaborating with regional stakeholders, agencies, and vendors
• Strong skills in data analysis, campaign measurement, and presenting actionable insights

Nice To Haves

• Background in consumer electronics, technology, or related industries (preferred)

Responsibilities

• Develop and implement comprehensive brand growth strategies that align with overall business objectives and drive brand growth.
• Be on the front line of brand governance: developing, leading, and formalizing key brand approval and management processes.
• Champion the brands internally and externally, fostering a strong brand culture within the organization.
• Collaborate on the development and execution of rigorous, ongoing training to ensure agency personnel and HARMAN employees deeply understand the brands.
• Support the training and development of regional “brand champions,” ensuring they have the skills to express the brands in culturally relevant ways around the world.
• Collaborate with regional brand champions and marketing teams on key brand initiatives, providing clear direction and feedback to internal and external creative teams to ensure brand consistency and impactful messaging.
• Develop clear processes and timelines for brand team input and approvals of regional marketing initiatives, and manage on an ongoing basis.
• Provide guidance and expertise on a wide range of creative assets and marketing materials, upholding brand standards across all executions.
• Support the development of global advertising campaign assets, and ensure regional executions reflect the original consumer insight and brands across various channels, including digital, social media, advertising, events, and partnerships.
• Contribute to brand team’s Viva Engage channel to share best practices and recognize excellent work from marketers around the world.
• Manage project budgets and timelines, ensuring projects are delivered on time and within budget.
• Oversee the entire PRO brand team’s budget tracking in the Allocadia budget management system, accurately forecasting and reconciling expenses on a monthly basis.
• Collaborate cross-functionally with various teams, including product development, sales, and regional marketing, to ensure alignment on brand strategy and execution.
• Lead projects with significant risk and complexity, developing the strategy for project execution and mitigating potential challenges.
• Support Global Campaign Planning & Coordination, assisting in organizing timelines, budgets, and deliverables for brand campaigns, ensuring activities stay on track under the guidance of leadership.
• Manage Day-to-Day Campaign Execution, coordinating with agencies and internal teams to deliver campaign assets (digital, social, media, BTL), handling approvals and trafficking content.
• Maintain Campaign Assets & Tools, ensuring campaign materials are stored, updated, and accessible across regions through the appropriate platforms and systems.
• Monitor Campaign Rollout, tracking campaign activation across channels, flag issues or delays, and ensure alignment with the approved plan and brand guidelines.
• Support Campaign Reporting, collecting campaign performance data, prepare summaries, and highlight key learnings to support optimization.

Benefits

• Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Tuition reimbursement
• “Be Brilliant” employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed