Brand Experience Expert - Washington D.C, Maryland, Virginia Area

Dunlop Sports Americas

2h•$55,000 - $65,000

About The Position

The Brand Experience Expert plays a crucial role in bringing our brands to life through direct consumer engagement and field activation. This position is responsible for executing brand experiences, product demonstrations, and event activations that create meaningful connections between our products and consumers. Working closely with the Brand Experience team, this role ensures consistent brand representation across all consumer touchpoints while driving engagement and product education in the field. The position requires extensive travel to support retail partners, golf events, and consumer activation programs across the assigned territory.

Requirements

Bachelor's degree preferred, or equivalent combination of education and experience
3-5 years of experience in brand activation, retail operations, or related field
Golf equipment fitting experience strongly preferred
Demonstrated experience in consumer-facing roles and event execution
Strong understanding of golf industry and equipment technology
Valid driver's license and ability to travel up to 50% of time
Outstanding interpersonal and communication skills
Strong technical knowledge of golf equipment and fitting processes
Excellent presentation and demonstration abilities
Detail-oriented with strong organizational skills
Ability to work independently in a field-based role
Physical ability to stand for extended periods and lift up to 50 pounds
Flexible schedule including weekends and evenings as required
Strong problem-solving abilities in a dynamic environment
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Experience with CRM systems and reporting tools
Familiarity with fitting and launch monitor technology
Knowledge of inventory management systems
Basic understanding of POS systems

Responsibilities

Master product technology and specifications through comprehensive training programs
Conduct product demonstrations and testing sessions to gather real-world feedback
Transform technical knowledge into compelling consumer narratives
Document and report field insights to support product development
Participate in R&D immersion sessions to maintain cutting-edge knowledge
Execute product demonstrations and fitting experiences at retail locations
Generate regular regional consumer insight reports from field activities
Conduct strategic field research and competitive analysis
Support player testing programs and feedback collection
Manage and maintain demonstration product inventory
Drive brand presence and engagement at key retail accounts
Deliver comprehensive staff training and product education
Execute new product launch activities and special events
Ensure optimal merchandising standards and display maintenance
Monitor inventory levels and support replenishment of key products
Build and maintain relationships with PGA Professionals
Conduct premium fitting experiences at golf clubs
Support tournament operations with technical expertise
Develop partnerships with teaching professionals
Represent brand values through professional expertise and conduct
Participate in ongoing certification and training programs
Support train-the-trainer initiatives for retail partners
Deliver compelling technical presentations and product stories
Maintain current product knowledge through continuous education
Execute brand experience programs according to strategic guidelines
Track and report event metrics and engagement data
Maintain detailed documentation of field activities
Provide feedback on program effectiveness
Support CRM implementation and data collection