Brand Engagement Manager

IntelliPro Group Inc. • El Segundo, CA

3d • $60 - $69

About The Position

Job Title: Brand Engagement Manager I
Position Type: 11-12 Months Contract
Location: El Segundo, CA 90245
Salary Range: $60/hr - $69/hr (USD) on W2

Job Summary (Responsibilities and Requirements):
What stands out: Proactive, manager will be in NYC, need to be able to reach out on their own.
Good people skills, Experience in Consumer Insights, under consumer research. Experience in consumer research not just marketing

PROJECT MANAGEMENT
Identify brands needs, design creative and adapted testing plans & methodologies for brand and portfolio building, manage testing budget.
Execute & activate the agreed research plan: agency proposition, hot debrief/workshop, global analysis/connecting dots into action-oriented recommendations.
Communicate high quality recommendations at the right level in the organization to impact business decisions.

BRAND STRATEGY
Transform data & insights into concrete strategic actions partnering with the brand teams.
Feed consumer centricity for multidisciplinary brand teams (marketing, retail, social, education…) by sharing consumer insights and business intelligence expertise, selecting key consumer insight topics based on brand strategy.
Keep a constant connection to the consumers with a future forward vision by sourcing foresights, following trends.
Develop and build strong relationships with brand team, become a key strategic partner for brand and portfolio development.
Profile:
Bachelor’s Degree required, with concentration in market research, psychology, sociology, or marketing.
6-7 years of experience in consumer research / consumer insights
Experience in the luxury industry (beauty, clothing, travel…), its codes and expressions.
Experience across an array of strategic qualitative and quantitative research methodologies: brand DNA, segmentation, positioning, product testing, ad testing, tracking studies…
Experience in supporting brand development is preferred.
Experience in beauty industry is preferred.
Experience in monitoring and testing with social platforms (TikTok, Insta, web listening…)
Skills
Analytical and synthetic mindset, ability to synthesize data & insights across multiple sources of information.
Sensitivity to brand equity, brand positioning and targeting.
Strong sense of curiosity and questioning, passion for innovation.
Strong verbal and written communication skills; ability to structure and deliver succinct and concise presentations.
Ability to work with remote and diverse teams.
Organized, structured and able to manage multiple projects simultaneously, while keeping the objectives and timings in focus.

Requirements

• Bachelor’s Degree required, with concentration in market research, psychology, sociology, or marketing.
• 6-7 years of experience in consumer research / consumer insights
• Experience in the luxury industry (beauty, clothing, travel…), its codes and expressions.
• Experience across an array of strategic qualitative and quantitative research methodologies: brand DNA, segmentation, positioning, product testing, ad testing, tracking studies…
• Analytical and synthetic mindset, ability to synthesize data & insights across multiple sources of information.
• Sensitivity to brand equity, brand positioning and targeting.
• Strong sense of curiosity and questioning, passion for innovation.
• Strong verbal and written communication skills; ability to structure and deliver succinct and concise presentations.
• Ability to work with remote and diverse teams.
• Organized, structured and able to manage multiple projects simultaneously, while keeping the objectives and timings in focus.

Nice To Haves

• Experience in supporting brand development is preferred.
• Experience in beauty industry is preferred.
• Experience in monitoring and testing with social platforms (TikTok, Insta, web listening…)

Responsibilities

• Identify brands needs, design creative and adapted testing plans & methodologies for brand and portfolio building, manage testing budget.
• Execute & activate the agreed research plan: agency proposition, hot debrief/workshop, global analysis/connecting dots into action-oriented recommendations.
• Communicate high quality recommendations at the right level in the organization to impact business decisions.
• Transform data & insights into concrete strategic actions partnering with the brand teams.
• Feed consumer centricity for multidisciplinary brand teams (marketing, retail, social, education…) by sharing consumer insights and business intelligence expertise, selecting key consumer insight topics based on brand strategy.
• Keep a constant connection to the consumers with a future forward vision by sourcing foresights, following trends.
• Develop and build strong relationships with brand team, become a key strategic partner for brand and portfolio development.

What This Job Offers

• Career Level: Mid Level