Brand Discovery Lead - Kleenex®

Kimberly-Clark • Chicago, IL

92d • $140,320 - $173,360

About The Position

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU. As a key member of the Brand Discovery team, this role is responsible for driving the organic search strategy for Kimberly-Clark brands, ensuring strong visibility and performance across owned and earned digital platforms. By leveraging data-driven insights and staying ahead of evolving search trends, including AI and social search, the Brand Discovery Lead plays a critical role in enhancing consumer engagement and conversion. The role collaborates cross-functionally with marketing, sales, IT, omni-marketing, analytics, and external partners to deliver seamless, innovative SEO and content strategies that align with broader Brand and business goals. This position directly impacts the organization's ability to adapt to change and meet consumer needs in a dynamic digital landscape.

Requirements

• Bachelor's Degree required.
• 5+ years of experience in digital marketing or web technology, with a focus on SEO and content optimization.
• 3+ years of hands-on experience with search, mobile, social, data & analytics, CMS, and/or eCommerce platforms.
• Strong working knowledge in search engine optimization (SEO) and/or eCommerce.
• Strong working knowledge in SEO tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, BrightEdge, or Moz.
• Proficient in using web analytics platforms (e.g., Google Analytics, Adobe Analytics) to extract insights and inform strategy.
• Solid understanding of evolving search trends, including AI-driven search, social search, and emerging digital platforms.
• Demonstrated ability to conduct competitive analysis, keyword research, and performance benchmarking.
• Experience working directly with search engines or digital agencies on search-related initiatives.
• Excellent relationship management and collaboration skills.
• Strong project management, facilitation, and communication skills.

Responsibilities

• Develop, execute, monitor and optimize organic search and content strategies to improve the organic search & conversion performance for assigned Kimberly-Clark brands on owned sites & earned sites.
• Manage day-to-day organic search operations for assigned Kimberly-Clark brand, including flawless execution of SEO and content strategy.
• Maintain a deep understanding of organic search trends and best practices, and apply that understanding to search optimization strategies.
• Develop insights based on competitor trends, benchmarking & performance to inform strategy.
• Build strong partnerships with agencies & relevant external service-providers in the organic search & content creation space.
• Work with cross-functional teams to understand brand/customer strategies & translate the same into organic search & content strategies.
• Collaborate with commercial analytics team to influence the organic search & content effectiveness analytics roadmap.
• Partner with the IT team to assess and develop technical search strategies and continually optimize based upon performance results.
• Work in partnership with the Brand Media Leaders to ensure that organic search plans are aligned with the paid media plans.
• Contribute to development of K-C best practices in organic search, content design & content effectiveness measurement.
• Conduct brand.com and retailer site audits to identify consumer experience improvement opportunities.

Benefits

• Great support for good health with medical, dental, and vision coverage options.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options.
• Diverse income protection insurance options.
• Additional programs and support to continue your education, adopt a child, relocate, or find temporary childcare.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Paper Manufacturing
• Education Level: Bachelor's degree