Brand Development Specialist (On & Off Premise Non-Traditional)

Red Bull • New York, NY

68d • $69,000 - $103,500

About The Position

Reporting to the Director of Distribution, you will contribute to Red Bull's efforts to increase product availability by conducting audits, gathering in-store insights, and supporting the implementation of changes within stores to enhance brand visibility and drive sales growth. Your primary focus will be on collecting information about the current state of your territory through our audit process and subsequently developing accounts across all business segments. The BDS will manage the Queens territory for On and Off Non-Traditional Accounts.

Requirements

• Over 1 year of experience in the beverage industry, gastronomy, hospitality, catering, marketing, sales, or entrepreneurial ventures.
• Must be at least 21 years old to fulfill the essential job requirements.
• Possess a valid driver’s license.
• Demonstrated commercial awareness and a basic understanding of commercial mathematics.
• Willingness to work flexible hours, including evenings, weekends, and some holidays, with proven ability to work independently.
• Bachelor's degree preferred or equivalent professional experience.
• Proficiency in English is required; additional language skills are considered an advantage.

Nice To Haves

• Bilingual Spanish-speaking strongly preferred

Responsibilities

• ACCOUNT AUDITING
• Perform daily account audits by assessing a store's current beverage inventory to evaluate the overall state of the business, identify whether our products are being sold, and determine future potential.
• Gather key insights such as beverage availability, energy drink stock levels, current distribution methods, product sourcing (including if/where the store is purchasing Red Bull), pricing information, distribution preferences, and any challenges or gaps in operation.
• Develop a clear understanding of a store's operations to enable informed decisions that enhance performance. This information will help reconcile our existing account portfolio, analyze market conditions and dynamics, and support the creation of future business cases.
• Provide actionable insights to identify improvement opportunities, such as optimizing SKU availability or enhancing cold equipment usage.
• Follow up with stores to ensure the successful implementation of recommended changes.
• IDENTIFY BUSINESS OPPORTUNITIES
• You will provide feedback and recommendations to the leadership team regarding competitive threats and business opportunities, while also completing all necessary administrative tasks.
• You will utilize audit tools to report on in-store metrics.
• Performing management-assigned tasks, identifying alternative market routes for potential future distribution agreements, and working locally to finalize and accelerate distribution processes will be essential for success in this role.
• CUSTOMER PROSPECTING
• You will take charge of a designated account base within a specified geographic area, which includes traditional On-Premise and Off-Premise stores as well as Non-Traditional outlets.
• You will build strong relationships with new customers on assigned routes, ensuring premium execution in outlets according to the channel and segment strategy.
• You will enhance execution standards by prioritizing the availability of the appropriate product assortment.
• FIELD WORK
• Visits to accounts based on routing
• Survey completion
• Follow-up appointments
• Cold call visits: visiting stores off-route (opportunity)
• Asset tagging using the PAT app
• PRIORITIES
• Conduct a comprehensive audit within the assigned territory.
• Improve SKU availability, focusing on the Core 4 (ED, SF, Sea Blue, Yellow).
• Ensure competitive pricing by utilizing SRPs and EDLPs.
• Enhance in-store execution and boost brand visibility.
• Objectives include: completing weekly calls, opening new accounts, acquiring new points of distribution, securing Core stores with ED/SF, and ensuring the availability of chilled products.

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees