Brand Development Representative
About The Position
About United United is the largest beverage alcohol wholesaler in both Georgia and Alabama. With two members of the fourth generation of the Hertz family involved in leadership roles, United is one of the 2-3% of family businesses that are able to successfully transition beyond the third generation. The Hertz family remains focused on growth, leveraging its most distinct market advantages in order to maintain its upward momentum. Its talented and innovative team of sales representatives and brand builders has the unique ability to recognize synergies between all three categories of alcohol, making it possible for United to grow its product portfolio and business successfully in Georgia and beyond. Want to get in on the fun…We’d love to have you! The primary responsibility of a Brand Development Representative is to strategically plan, organize and execute local events and brand promotions, helping to increase brand knowledge and gain/grow the distribution of United’s priority brands. Brand Development Representatives serve as a marketing arm for United’s sales teams as well as our suppliers, promoting in both the on and off-premise accounts.
Requirements
- Must be 21 years or older
- Bachelor’s degree or Associate’s degree from an accredited college or university
- Valid driver’s license for applicable state
- Able to secure and maintain auto-liability insurance in accordance with state laws
- Ability to secure and maintain a State Alcohol Sales Permit in accordance with state laws
- Time management
- Creativity and Innovation
- Product knowledge
- Proficient in Microsoft Office and other United technology use
- Excellent verbal communication skills
- Strong attention to detail
- Strong communication and collaboration skills
- Strong organizational skills with a proven ability to multi-task, prioritize, and manage time in order to meet frequently changing deadlines in a fast-paced environment
- Able to read, write, and perform business math computations
Nice To Haves
- Sales experience in the food and drug industry preferred
- Restaurant/Bar/ industry experience preferred
- Extensive knowledge of products
Responsibilities
- Attend Brand Development meetings and sales division meetings
- Attend brand kick-offs and special events
- Help gain and grow distribution of United priority brands for beer, wine, and spirits
- Prepare and execute off and on premise promotions
- Assist with product delivery, set up and execution of festivals/events for United and its suppliers.
- Work collaboratively with all suppliers and sales teams in planning and executing promotions
- Execute an average of 7-10 promotions/events per week
- Visit numerous accounts per day, presenting and scheduling promotions
- Secure price features in accounts for promotions
- Check inventory levels of products to prepare for promotions
- Merchandise and decorate accounts with appropriately branded POS
- Schedule and execute product brand training for accounts bar and wait-staff.
- Meet, schedule, and train spokesmodels on brand knowledge, recipes, program details, price features, etc.
- Execute and provide all necessary promotion recaps and photos in a timely and accurate manner
- Recap brand promos with surveys using United software
- Perform other duties as assigned
- Drive to all call points
- Work is a combination of days, nights, weekends, and holidays as needed
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
501-1,000 employees
