Brand Development Manager, Team Lead (Multiple Positions)

Bytedance • Austin, TX

261d • $99,806 - $168,447

About The Position

ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Our innovative products are built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day. Our team plays a crucial role in ensuring the company's success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you'll be part of a team that's developing new solutions to new challenges. It's working fast, at scale, and we're making a difference. We are looking for talents to join us on this exciting journey!

Requirements

• Must have a Master's degree in Business Administration, Management, Marketing, Business Analytics, Data Analytics, or a related field, and 3 years of related work experience; OR a Bachelor's degree in Business Administration, Management, Marketing, Business Analytics, Data Analytics, or a related field, and 5 years of post-bachelor's, progressive related work experience.
• Of the required experience, must have 3 years of experience in identifying leading metrics and objectives for marketing campaigns and optimizing marketing campaigns based on analysis results to assist management realize revenue growth and customer retention.
• Of the required experience, must have 1 year of experience in each of the following: Creating and launching marketing campaigns and conducting test-and-learn campaigns to test on hypothesis and assumptions; Analyzing data to provide Marketing campaign insights across various media mix including traditional advertising, grassroots marketing, digital advertising, social media, email, or landing pages; Utilizing visualization tool Tableau to showcase marketing campaign performance and revenue impact on business by analyzing CPMs (cost-per-mile) and ROAS (return on ad spend); Designing the overall strategy for A/B testing, executing the experimentation, and optimizing testing based on analysis and results; and Developing all-channel go-to-market plan and analyzing opportunity size for company's products or product features.

Responsibilities

• Lead market research, competitive benchmarking, customer segmentation, and opportunity assessment to define and prioritize product marketing opportunities.
• Lead the creation of sales marketing collateral positioning for all of our business unit assets in a positive light and contribute to in-bound Request for Proposal (RFP) requests.
• Develop strategies to improve marketing campaign performance, building value, and positioning our company's products as an integral part of the media mix.
• Analyze marketing campaign performance data to glean and develop optimization recommendations.
• Consult clients on our product offerings and demonstrate a deep understanding of product capabilities, measurement, attribution, and KPIs.
• Work with cross-functional teams to create visual dashboards to allow for sellers to own their accounts and analyze several touch points throughout the sales journey.
• Support the Accelerator team's strategy by identifying upselling and optimization opportunities with existing clients.
• Partner with SalesOps and other cross-functional teams to identify and execute process improvements and efficiencies.
• Manage and develop a team of Brand Development Managers to deliver results against set goals.
• Bring structure to and ensure delivery of Bi-Monthly Sales Plans, Quarterly and Monthly Business reviews with P0 clients, and Campaign Strategy Reviews and Product Launches.
• Ensure coaching via consistent client feedback loop, including managing multiple media campaigns across the book of business, relaying the impact across several client teams, and understanding the knowledge gaps and areas of opportunity within our internal teams.

Benefits

• Inclusive workplace environment
• Commitment to diversity and inclusion
• Reasonable accommodations for candidates with disabilities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Master's degree