Brand Design Manager

PepsiCo • Plano, TX

87d • $106,400 - $178,100

About The Position

At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute. Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group. Our goal is clear: to connect PepsiCo’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.

Requirements

• 8+ years' experience as a multidisciplinary designer taking projects from concept through completion.
• Full-time agency side and/or client-side experience.
• Advanced experience with Adobe Creative Suite and Firefly software.
• Willing and able to travel 15% of the time.

Nice To Haves

• Strong typography skills, conceptual design skills, and design strategy experience.
• 360 brand design experience (i.e., print, packaging, digital, environmental, experiential).
• Demonstrated ability to generate high-quality images, designs, animations, and motion graphics using AI-powered tools and platforms.
• Extraordinary design taste and expertise with an excellent sense of design trends.
• Ability to work in an agile, dynamic work environment with a start-up mentality.
• Strong stakeholder relationship management skills.
• Effective verbal and written communication with internal and external business partners.
• Collaborative and works well with others to deliver results.
• Ability to multitask and excellent time and project management skills.

Responsibilities

• Partner closely with functional design experts and the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design.
• Create holistic elevated experiences that create brand love and loyalty.
• Identify and promote self-initiated design programs that generate critical business value for one or more divisions.
• Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion.
• Collaborate with Marketing, operations, and sales teams to obtain knowledge of the Customer/Brand Partner requirements.
• Incorporate AI tools into workflow to enhance creativity, efficiency, and innovation across design processes.
• Bridge creative vision with operational execution, ensuring design strategies align with logistical realities, resource planning, and delivery timelines.
• Facilitate and lead an innovative and creative design culture in the US Divisions through talent development and creative leadership.
• Support the PepsiCo Design Organization in building and cultivating a strong external design network.

Benefits

• Expected compensation range: $106,400 - $178,100.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off including paid parental leave, vacation, sick, and bereavement.
• Comprehensive benefits package including Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees