This role shapes the founder-facing identity of HubSpot for Startups. We are looking for a content strategist who understands early-stage founders, has strong taste, and can translate ideas into frameworks, templates, and narratives that feel modern, useful, and distinct. This is not a traditional blog-writer role. The mandate is to help define how AI-native startups build, and to translate that point of view into high-quality, design-forward content that founders adopt, share, and remember. You’ll operate as both a strategic thinker and a hands-on creator. You will set the narrative direction for the program, build a cohesive brand system, and create the content infrastructure that supports both our scaled Seed motion and our targeted Series A motion. This role interacts daily with our BDM, Events, and broader Marketing team and collaborates closely with leadership to ensure our output reflects where the ecosystem is heading.