Brand & Communications Manager

The Cook & Boardman Recruiting Team • Winston-Salem, NC

1d

About The Position

The Cook & Boardman Group, LLC is seeking a strategic and experienced Brand & Communications Manager to lead the development and execution of enterprise brand strategy and integrated communications planning across internal and external audiences. This role is responsible for ensuring consistent brand expression across a distributed organization, including defining and evolving messaging architecture, guiding content development and sales materials, overseeing social media strategy and supporting internal communications planning.
This position requires a marketer who is both strategic and hands-on—someone who can translate business priorities into clear brand positioning and structured communications plans while partnering effectively with agencies, internal stakeholders, and cross-functional teams. The ideal candidate has experience leading brand strategy initiatives, building messaging frameworks, and orchestrating communications programs that strengthen reputation, alignment, and clarity.

Requirements

• 5+ years of experience in brand management, corporate communications, or integrated marketing.
• Demonstrated experience leading brand strategy initiatives, developing messaging architecture, and creating structured communications plans.
• Experience managing external agencies and evaluating performance against strategic objectives.
• Strong understanding of public relations strategy, internal communications planning, and social media governance.
• Excellent written and verbal communication skills with the ability to translate complex concepts into clear, compelling narratives.
• Highly organized with strong project management skills and the ability to manage multiple initiatives simultaneously.
• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.

Nice To Haves

• Experience working in complex, distributed, or multi-location organizations preferred.

Responsibilities

• Lead the development and evolution of Cook & Boardman’s brand strategy, positioning, and messaging architecture across the total organization.
• Develop and maintain clear brand guidelines and governance to ensure consistency across all marketing, communications, and customer touchpoints.
• Partner with senior leadership to translate business objectives into compelling brand narratives that resonate with customers, employees, and industry stakeholders.
• Support brand integration efforts across acquisitions, service expansions, and enterprise initiatives.
• Develop integrated communications plans that align internal and external messaging with strategic business priorities.
• Collaborate with team members on corporate communications calendar to ensure alignment across campaigns, announcements, leadership messaging, and key initiatives.
• Lead external communications efforts including press strategy (media outreach, press releases), thought leadership positioning, executive visibility, and reputation management.
• Guide and evaluate the development of content across formats including web, social, press materials, internal communications, and campaign assets.
• Partner with digital marketing to ensure messaging consistency across demand generation efforts and online channels.
• Support social media strategy, ensuring platforms support brand visibility, thought leadership, and employer brand objectives.
• Establish editorial priorities that reflect target verticals, service offerings, and key audience segments.
• Ensure all content aligns with defined messaging frameworks and supports broader brand positioning.
• Manage relationships with external agencies and partners, including creative/media agency and branched merchandise partner.
• Define scopes of work, evaluate partner performance, and ensure deliverables align with brand standards and business objectives.
• Collaborate with internal stakeholders to ensure partner output meets quality, timeline, and strategic expectations.

Benefits

• Health, dental, vision, prescription coverage, life insurance, and 401(k) with company match.
• Generous paid time off for rest, family, and self-care.
• Continuous learning, mentorship, and leadership training including access to C&B University, our in-house development program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees