Brand Campaign Specialist

Trimble Inc.-posted 12 days ago

Full-time • Mid Level

Lake Oswego, OR

1,001-5,000 employees

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The Brand Campaign Specialist will be responsible for the strategic planning, execution, and optimization of our paid media campaigns across a diverse range of channels, with the core objective of generating a significant and measurable lift in brand awareness. This role is crucial for driving brand equity, qualified leads, and revenue by effectively managing placements across digital, traditional, and experiential media. The specialist will analyze performance across all channels and leverage data to maximize ROI and achieve key business objectives.

Develop and execute a comprehensive paid media strategy that integrates digital campaigns with traditional and experiential placements.
Plan, launch, and manage programmatic and evergreen campaigns across various platforms, including, but not limited to, search, social, linear TV, Connected TV (CTV), and out-of-home (e.g., mobile billboards, wrapped trucks).
Manage onsite and event-based paid experiences (e.g., fan zones at sporting events) from planning to execution, ensuring alignment with overall media strategy.
Strategize and implement complex retargeting campaigns across multiple channels to engage and convert audiences throughout the customer journey.
Conduct thorough audience segmentation and competitor analysis to inform media strategy and identify new opportunities.
Continuously A/B test ad creative, messaging, and audience targeting to optimize for performance and improve campaign results.
Collaborate with internal creative, brand, and events teams to ensure ad creative and messaging are compelling and aligned with brand guidelines for all media types.
Generate regular performance reports, translating campaign data into clear, actionable insights for stakeholders and demonstrating the effectiveness of integrated media efforts.

Bachelor's degree in Marketing, Communications, or a related field.
A minimum of three years of hands-on experience managing a diverse media portfolio.
Proven track record of driving results and meeting performance targets across digital and non-digital channels.
Expertise in platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager, as well as an understanding of traditional media buying (TV, OOH).
Strong understanding of analytics tools such as Google Analytics, and the ability to track and attribute conversions from various sources.
Experience with managing budgets and vendors for traditional media placements and event sponsorships.
Familiarity with audience targeting strategies for both digital and traditional media.
Strategic Media Planning—Demonstrated ability to develop and execute a holistic media strategy that leverages both digital and traditional channels.
Creative Problem-Solving & Optimization—A proactive and analytical approach to troubleshooting campaign issues and creatively optimizing for better results across diverse media types.
Data Analysis & Attribution—Strong aptitude for collecting and interpreting data to measure the impact of multi-channel campaigns and inform strategic decisions.
Communication & Collaboration—Excellent verbal and written communication skills, with the ability to work effectively with cross-functional teams and external partners.
Project Management—Experience in overseeing complex, multi-faceted media projects from concept to completion, including experiential and traditional media.
Adaptability—A willingness to stay current with the ever-changing landscape of paid media, including emerging platforms and best practices in both digital and traditional advertising.

Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans.
Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

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