Brand Architecture & Activation Manager

Pernod Ricard • New York, NY

3d

About The Position

Join Pernod Ricard as the Brand Architecture & Activation Manager, where you’ll lead the management and activation of key whiskey brands within our portfolio. This role offers the opportunity to shape brand strategy, oversee innovation and packaging development, and create compelling activation platforms that bring our brands to life. If you’re passionate about storytelling, consumer insights, and building brands that resonate culturally, this is your chance to make a lasting impact. Who will love this job You’re a strategic thinker with a creative edge who thrives on turning insights into action. You enjoy collaborating across functions, managing complex projects, and influencing stakeholders to deliver exceptional results. If you’re detail-oriented, culturally attuned, and excited about driving growth for high-profile brands, you’ll feel right at home here.

Requirements

• 5-7 years of experience in brand management, preferably in spirits, beverage, or consumer goods.
• Strong expertise in brand strategy, consumer insights, and packaging development.
• Proven ability to manage cross-functional projects and influence stakeholders.
• Excellent communication, collaboration, and problem-solving skills.

Responsibilities

• Brand Strategy & Growth Contribute to the development of brand strategies within Pernod Ricard’s global framework, leveraging consumer insights and identifying growth opportunities. Articulate portfolio strategies in key geographies and identify innovation white spaces to drive incremental growth.
• Innovation & Product Development Oversee new product development, packaging updates, limited editions, and exclusive releases. Manage range enhancement and rationalization projects, including restages, formats, and sustainability-driven packaging initiatives.
• Activation & Visual Identity Develop campaign-led activation platforms, guidelines, and tools (POSM) in collaboration with cross-functional teams. Enhance and maintain brand visual identity guidelines, ensuring consistency and compliance across all touchpoints.

Benefits

• Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy.
• You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.
• Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution.
• We offer employees great benefits and perks to toast to a life filled with support.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees